The Signing: The Netflix Series that Highlights new Latino Musical Artists

The Signing (or “La Firma”) is a new music competition series on Netflix that aims to highlight the talent and diversity of Latin American urban music. The show follows a group of 12 aspiring musicians as they compete for a chance to win a recording contract with a major record label called NEON16.

What sets The Signing apart from other music competition shows is its emphasis on Latino representation in the music industry, with a panel of judges consisting of some of the biggest names in Latin music today.

Photo Credit: Netflix

The reality series already premiered its 8 episodes, with participants from Mexico, Chile, Colombia, Dominican Republic, Argentina, Peru, Puerto Rico, and the United States. The first episode of “The Signing,” aptly entitled “The Competition Begins,” starts with the contestants arriving at a mansion with only 10 beds. They then learn that if they want to get one they will have to win over the judges by appearing at one of the best clubs in Miami.

During the following episodes, the contestants will have the chance to show their talent in front of the judges, showcase their Latino roots, and face different challenges to test their discipline and creativity, all while writing original songs alongside the best producers in the industry, to become the winner of the competition. 

WHO ARE THE SIGNING JUDGES

The judges for “The Signing” are Nicki Nicole, Rauw Alejandro, Yandel, Tainy, and Lex Borrero. Each of these judges brings their unique perspective and experience to the show, and together they provide a diverse, well-rounded representation of Latin American music.

Photo Credit: Instagram @nickinicole

Nicki Nicole is an Argentine rapper and singer known for her feminist lyrics and catchy beats. She rose to fame in Argentina with her hit single “Wapo Traketero” and has since become one of the most influential voices in Latin trap music.

Rauw Alejandro, recently engaged to Rosalía,  is a Puerto Rican singer and songwriter who has quickly become one of the hottest stars in Latin music. His unique blend of reggaeton, R&B, and trap has made him a favorite among fans and critics alike, and he has collaborated with some of the biggest names in the industry, including Bad Bunny and Anuel AA.

Yandel is a Puerto Rican singer and rapper who first rose to fame as part of the reggaeton duo Wisin & Yandel. He has since embarked on a successful solo career and has become one of the most respected and influential figures in Latin music.

Tainy is a Puerto Rican producer and songwriter who has worked with some of the biggest names in the music industry, including J Balvin, Bad Bunny, and Cardi B. He is known for his innovative and genre-defying approach to music production.

Lex Borrero is the co-president of Maverick, a management company that represents some of the biggest names in music, including Madonna, U2, and Miley Cyrus. He is also a passionate advocate for Latino representation in the music industry and has been instrumental in bringing “The Signing” to Netflix.

THE IMPORTANCE OF LATINO REPRESENTATION IN THE MUSIC INDUSTRY

The importance of Latino representation in the music industry cannot be overstated. Despite the significant contributions that Latino artists have made to the industry, they are often underrepresented and overlooked. “The Signing” is looking to change that by giving a platform to up-and-coming Latino artists and highlighting the diversity and richness of Latin American music.

Photo Credit: Netflix

By bringing together a diverse panel of judges, The Signing is helping to promote a more inclusive and equitable music industry. The show provides a platform for Latino artists to showcase their talent and share their stories with the world, and it is a step towards creating a more representative and diverse music industry for all.