Latino Football Stars Embrace the Heroic Spirit of <i>Captain America</i>

Anthony Mackie returns to the big screen as Sam Wilson, officially taking up the mantle of Captain America in Marvel Studios’ Captain America: Brave New World. Directed by Julius Onah, the film follows Sam as he grapples with an international incident after meeting the newly elected U.S. President Thaddeus Ross. In the face of a nefarious global plot, Sam must uncover the truth before the mastermind behind it plunges the world into chaos. The film boasts an impressive cast, including Harrison Ford, Danny Ramirez, Shira Haas, Xosha Roquemore, Carl Lumbly, Giancarlo Esposito, Liv Tyler and Tim Blake Nelson. This action-packed epic is set to hit theaters on February 14th, bringing new depth to the story of Marvel’s iconic hero.

As the release date approaches, Disney and LatiNation are channeling the film’s themes of resilience and leadership into an innovative social media campaign celebrating El Capitán: NFL Finest Crew featuring standout Latino football players who embody the spirit of Captain America. These athletes showcase the same qualities of courage, teamwork, and mental toughness that define Captain America.

Captain America/Sam Wilson (Anthony Mackie) in Marvel Studios’ CAPTAIN AMERICA: BRAVE NEW WORLD . Photo courtesy of Marvel Studios. © 2024 MARVEL.

The campaign, hosted by Marquis Gallegos, a Mexican-American safety for USC, introduces fans to some of the NFL’s most dynamic multicultural athletes, including Fred Warner, the elite Afro-Latino linebacker for the San Francisco 49ers. Through storytelling, training insights, and personal reflections, the campaign connects the grit of football stars with the values at the heart of Captain America’s legacy.

Marquis Gallegos kicks off the campaign, sharing his passion for football and pride in his culture.

Captain America and Latino Excellence in Sports Collide

“Today, we celebrate our Latino heroes in football who embody what it means to be a team player. Football has always been a huge passion of mine, and I’m proud to play safety for my college team. One of my biggest inspirations is Fred Warner.”

Fred Warner: A Real-Life Superhero

The campaign highlights Warner’s mindset, which mirrors the unwavering camaraderie and resilience of Captain America. Fans are treated to exclusive insights into his training regimen and the mental discipline required to excel at the highest level, offering actionable tips for their own lives. Filmed at LatiNation Studios in Los Angeles, the campaign captures the energy of these athletes’ journeys, showcasing their cultural pride and the impact they’ve made on and off the field inspiring fans across the globe.

As Marvel Studios’ Captain America: Brave New World prepares to hit theaters, this campaign builds excitement while honoring the Latino players who embody the essence of teamwork and resilience.

Be inspired by the grit and heart of Latino football stars who are redefining the game!

Marvel Studios’ Captain America: Brave New World lands only in theaters February 14th. #CaptainAmericaBraveNewWorld