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Shakira proves why she remains the undisputed queen of the World Cup stage
- Shakira will headline the 2026 World Cup with her new anthem Dai Dai, reaffirming her historic bond with the FIFA World Cup.
- The tournament final will feature a Super Bowl-style halftime show gathering legends like Madonna, Shakira, and BTS in an unprecedented musical display.
- From the Latin sounds of Ricky Martin to the Colombian star’s global impact, music has now become the beating heart of every championship.
Music and soccer have forged an unbreakable alliance over the decades, becoming the true pillars that sustain the vibrant energy of every FIFA World Cup. What began as a distant inspiration taken directly from the American Super Bowl spectacle now manifests as an indispensable reality where no championship manages to capture global attention without its own soundtrack and a top-tier stage production. From the global phenomenon that was Ricky Martin’s La Copa de la Vida in 1998 to the current fever surrounding the 2026 World Cup, the evolution of these shows has transformed the sport into a total artistic experience that keeps the entire planet on edge.
Shakira, the architect of unforgettable anthems
If anyone perfectly embodies the musical essence of this tournament, it is undoubtedly Shakira, as the Colombian artist has managed to integrate her talent into the DNA of soccer with anthems that refuse to fade into oblivion; her iconic Waka Waka in South Africa 2010 exceeded all expectations by becoming a massive cultural phenomenon that united the world under one choreography, while her participation in Brazil 2014 with La La La cemented her undisputed dominance in this arena. Now, the star from Barranquilla is ready to capitalize on the public’s excitement once again with her new single Dai Dai, proving that her ability to connect with the masses during a World Cup remains unmatched.
The great leap toward the total spectacle
For this 2026 World Cup edition, the stakes rise drastically under the musical direction of Chris Martin, who has orchestrated a series of massive performances in various host cities to raise the bar for the event; the season’s big surprise involves the historic implementation of a halftime show during the tournament final, a format that promises to revolutionize the way we consume sports by bringing figures like Madonna, Shakira and BTS to the same stage. This initiative marks a before and after in World Cup history, closing the circle on a tradition that started with a small musical display and now projects into a future where music and sports merge into an unforgettable show for all fans.
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