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Premios Juventud 2023: A Night of Unforgettable Performances and Big Wins
Last night, the 2023 Premios Juventud took place, celebrating the best in Latin music and culture. The event, which was held at the Coliseo Jose Miguel Agrelot in San Juan, Puerto Rico, marked the 20th anniversary of the Univision award show.
Shakira: The Big Winner of The Night
Out of the 44 categories of the night, Shakira was nominated in nine of them. She ended up being the the big winner of the night, taking home eight awards, including Best Pop/Urban Song for her track “Shakira – BZRP Music Sessions #53,” together with Bizarrap.
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The song also won the Best Song For My Ex award. Moreover, “TQG,” her song with Karol G, took home the trophies for Best Urban Track, Best Pop/Urban Collaboration, Social Dance Challenge and Girl Power. Finally, thanks to “Monotonía,” in collaboration with Ozuna, she won the awards for Artista Juventud Femenina and Tropical Mix Awards.
“Thank you very much… My greatest luck is to have the fans that I have. Every day you inspire me to improve myself and not give up. The truth is that when I had doubts about myself, you made me believe in myself again. When I felt fragile they filled me with strength, they accompanied me, they protected me, they showed me their loyalty,” she said, in her emotional speech.
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Shakira also received the (Agente de Cambio) “Change Agent” award from Puerto Rican Kany García. The artist was recognized for the social work she has dedicated since 1997 to children in her country who require food aid and other needs. Through her “Fundación Pies Descalzos” she has been able to help displaced children and their families in Colombia, creating equal opportunities for them to attend school and have a good education.
“We live in an ambiguous world, surrounded by good music, beauty, Tik Tok dances, filtered selfies, but there are realities that cannot be filtered or made up. There are places where people who are born poor die poor because they do not have the opportunity to receive a quality education, places where it is hard to believe, people are discriminated against because of their sexual preferences, because of the color of their skin, because of their social class. It is an imperfect world that is constantly changing and that is something that cannot be wasted,” she said, after receiving the award.
The Cuban Camila Cabello and the young Emmanuel Estuardo Yoque, who is a native of South Central Los Angeles, were also honored with the “Change Agent” award for their commitments and the work they do in a social way.
Reggaetón: Latin America’s Music Genre
The opening of the 2023 Premios Juventud in Puerto Rico began with an homage to reggaeton by Daddy Yankee, one of the pioneers of the genre, and music producers duo Luny Tunes. Daddy Yankee is the historic top winner of the Premios Juventud with 23 awards, including the recognition as “Change Agent” in 2021.
Along with them, more than a dozen artists participated on stage. Alexis and Fido, Angel and Khriz, Chencho Corleone, Chesca, De La Ghetto, DJ Playero, Khea, Omar Courtz, RaiNao, RKM & Ken-Y, Wisin and Zion and Lennox were in charge of this tribute. Among the classics sung, were “Ven Báilalo,” “El Tiburón,” “Saoco,” “Yo Voy” and “Down.
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The night was filled with performances. Fuerza Rígida took the stage to sing “Sabor Fresa,” “Danna Paola” with “1 Trago,” Farruko with “Pasajero” and “Esta Vida” and Chencho Corleone with “Un Cigarrillo.”
But it didn’t end there. The host Ángela Aguilar sang “Piensa en Mí,” Jonathan Moly y Hoobstank with “The Reason,” Camilo y Carin León performed “Ni Me Debes, Ni Te Debo,” Wisin, Jowell y Randy with “Baja, sube, sube,” Camila sang their classics “Fugitivo” and Mientes, and Paulina Rubio debuted “Propiedad Privada.”
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Finally, Eslabón Armado sang their hit “Ella Baila Sola,” Argentines Tiago PZK and Khea performed “Para Amarte a Tí,” CNCO said goodbye with “La última canción” and Sofía Reyes and Danna Paola closed the night with “tqum.”
Other Winners
Karol G and Peso Pluma, who weren’t present in the event, won 6 and 5 awards, respectively. The Mexican singer was awarded in the categories Premios Juventud Masculino Artist, The New Regional Mexican Generation, Best Regional Mexican Song, Best Regional Mexican Collaboration and Best Regional Mexican Album. Karol G shared four awards with Shakira thanks to “TQG,” as well as the award for Best Female Urban Album for his production “Mañana Será Bonito,” as well as the My Favorite Streaming Artist award.
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Following them, with 4 awards each, were Puerto Rican Bad Bunny – who won My Favorite Trendsetter, Best Regional Mexican Fusion thanks to “Un x100to,” “Un Verano Sin Tí” won Best Urban Album – Male, and Best Trap Song for “Coco Chanel” with Eladio Carrión -, the Argentine Bizarrap – New Generation – Male Artist, The Best Beatmakers and two awards with Shakira – and the Spanish Rosalía, with Best Song By a Couple thanks to “Beso” with Rauw Alejandro, OMG Collaboration for “Despechá RMX” with Cardi B, “Motomami+” won Best Pop/Urban Album and her love with Rau took home Couples That Blow Up My Social.
Finally, Kenia Os won three awards and Ha*Ash another two. Other winners included Danna Paola, Eladio Carrion, Ozuna & Feid, Natti Natasha, Tokischa, Anuel AA & Ñengo Flow, Becky G, Sebastián Yatra & Pablo Alborán, Manuel Turizo, Romeo Santos, Daddy Yankee & Wisin Y Yandel, and Maluma.
Highlights of the Night
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One of the most anticipated moments was the tribute to the late Jenni Rivera with musical performances by her daughters Chiquis Marin, Jenicka López and Jacqie Campos, who sang “Pedacito de mí,” which Jenni composed when she was pregnant with her son Johnny. Today that song is part of the posthumous album of the “Long Beach Diva,” “Mission Accomplished.” With white roses in hand, fans stood in front of a stage surrounded by family photos of Jenni and the band Johnny was playing in.
The great absence at the award ceremony was marked by the singer Tekashi ‘6IX9INE’ who had planned to perform with Yailin La Más Viral, but did not attend the awards ceremony “for security reasons.”
The awards ceremony was hosted by the Mexicans Alejandra Espinoza and Ángela Aguilar, the Puerto Rican Dayanara Torres and the telenovela actor, of Brazilian origin, Marcus Ornellas.
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