Maluma becomes a teacher for a day in NYC and shares the surprising way he started making money

• Maluma surprised second-grade students at a Spanish Harlem school in New York during the Celebrity Substitute program, deeply connecting with the Latino community and the kids.
• The artist shared his early steps in business entrepreneurship and explained how he crafted sandwiches alongside his mother to sell them to his own classmates during adolescence.
• Far from limiting himself to a theoretical lecture, the school day included a friendly competition of student-designed businesses and culminated by dancing to the musical hit Corazón.

The renowned Colombian singer traded his usual stages for school classrooms by starring in an exciting edition of the Celebrity Substitute program at a school located in the vibrant Spanish Harlem area within The United States, specifically in New York, giving unforgettable moments to the young students. Instead of reviewing songs or singing melodies from his music, the central proposal revolved around entrepreneurship and developing original business ideas created by the children themselves, who counted on Maluma’s constant support and guidance throughout the creative process. Furthermore, the artist’s presence not only revolutionized school dynamics but also highlighted the strength of the Latino community and the importance of fostering commercial creativity from very early ages across The United States.

The singer’s humble business origins and his side as a sandwich vendor

Similarly, to genuinely connect with the students, the performer opened his heart and recounted how he took his first steps into the business and entrepreneurship world when he was barely fifteen or sixteen years old, motivated by the need to generate his own income thanks to unconditional family support. Upon noticing that several classmates forgot to bring their lunch, Maluma devised a home plan and began preparing sandwiches every night alongside his mother to sell them the next day at school with absolute dedication. This personal anecdote shared at the New York school while acting as a teacher illustrated that major commercial projects usually stem from everyday needs, showing children that effort and affection put into every preparation are fundamental keys to achieving future business success.

 

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Una publicación compartida de Billboard Latin (@billboardlatin)

Alternative businesses, fun, and an impromptu party with his young students

On the other hand, Maluma’s business and entrepreneurship facet extends far beyond his successful artistic career in music, since he currently manages diverse projects outside the stage that include horse breeding and managing renowned restaurants in Colombia, consolidating a diversified vision of money. After finishing business idea presentations in an enjoyable competition at the New York school, the school day transformed into a true celebration where children could ask direct questions to the singer and dance together to the rhythm of his well-known musical track Corazón. To close this educational experience as a teacher with a golden touch, Maluma confessed with a massive smile that feeling like a child again for a few hours represented one of the best moments of his life.