DND takes its next big step with Too Good at Premios Juventud

• DND stuns audiences at Premios Juventud with a memorable live performance; the promising young boy band debuts their stellar track Too Good single release under the artistic guidance of renowned producer Pharrell Williams.

• The fascinating bicultural boy band demonstrates an impeccable connection on stage; representatives confirm that the launch solidifies a crucial milestone following their signing with Atlantic Music Group.

• Millions of viewers tune into the broadcast to witness the musical phenomenon; the dynamic members electrify the venue while the music redefines the standards of current Latin pop.

Do Not Disturb (DND) delivers a bold new single under the production of Pharrell Williams, marking a historic precedent in the project’s international expansion; meanwhile, the Too Good single release represents their first major discographic milestone after joining the rosters of 10K Projects and Atlantic Music Group, performing the track live during the Premios Juventud gala held in Marbella.

Additionally, the work concentrates three pivotal moments for the group: the creative direction of Pharrell Williams, the backing of a global-scale record label, and a stellar television debut on one of Latin music’s most influential showcases, thus guaranteeing massive exposure across diverse international markets.

DND dazzled with the world premiere of ‘Too Good’

The Too Good single release reflects the quintet’s solid synergy through a rhythmic pop and R&B proposal designed to connect with massive crowds; similarly, industry analysts note that this premiere inaugurates a highly active artistic phase, anticipating fresh musical releases in the short term.

“We’ve spent the last few years preparing for this moment and building toward this global project; it was important for us to find the right partners, people who truly understood our vision and believed in where we wanted to take it. We found that with 10K Projects and Atlantic Music Group, and I’m so happy we’re finally here and starting this journey together.”

This is how Rebeca León, one of the most prominent and influential managers and executives in the Latino music industry internationally, expressed herself. She is also the founder and CEO of Lionfish Entertainment (the agency that supports and represents DND’s project along with Pharrell Williams), and throughout her career, she has guided and directed the successful global careers of Latin music superstars like Rosalía, J Balvin, Anitta, among others.

During the ceremony, the ensemble performs the song live for the first time before a million strong audience, officially inaugurating their revamped artistic facet; notably, the project ignites in 2024 thanks to a strategic alliance between Lionfish Entertainment, an agency representing major figures like Rosalía and Anitta, and producer Pharrell Williams, uniting multicultural profiles around an integral concept fusing fashion, dance, and sound, solidifying a unique blueprint for modern youth groups.

 

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Una publicación compartida por DND (@dndmusica)

The DNA behind the global phenomenon

• The ensemble brings together 5 talented members: Danny (United States), Isaac (United States), Emiliano (Chile), Javi (Venezuela), and Emilio (Puerto Rico), who bring rich cultural diversity and form the team behind the acclaimed Too Good single release.

  

  These are the young people who embody the urban aesthetic of DND. Photo Credits_ Lucas Avilia

• Their artistic trajectory includes standout productions like “Deja Vu,” “Piña coladas,” and the debut EP La Primera Vez, born from rigorous vocal and choreographic training.

• Specialized critics back their proposal for revitalizing the urban-pop genre with a distinctive energy, accumulating nominations and performances across 100% of the music circuit’s premier stages.

Recently, the group formalizes its partnership with Atlantic Music Group to present their fresh opus as a flagship introduction under the new label, backed by Pharrell Williams and crowned by a live performance that captivates the audience DND.