Latina TikTok Stars Crushing the Asoka Makeup Challenge

The Asoka Makeup phenomenon on TikTok has caught the attention of millions of users for several weeks now, making it one of the most complex trends in the history of TikTok.

This challenge involves making quick transitions and perfectly synchronizing each makeup step to the lyrics of the song “San Sanana” by Indian artists Alka Yagnik and Herma Sadesai. The creators transform themselves into stunning Bengali brides with bold eye makeup, shiny gold jewelry, and traditional Indian bridal wear.

Video after video, users of the app are mesmerized by the beautiful transformations, with the song’s catchy, seductive lyrics also adding to the trend’s allure. “San Sanana” comes from the popular 2001 Bollywood film “Asoka,” which tells the historical journey of Emperor Asoka of the Maurya Empire. 

The trend started with an Indonesian influencer who used the song for a makeup transition video, transforming into a stunning Bengali bride. This video quickly gained popularity, and soon influencers from other countries started putting their spin on it.

6 Latina TikTok Stars Crushing the Asoka Challenge

These Latina TikTok stars have truly mastered the Asoka challenge, each bringing their unique flair and creativity to this global trend.

Camila Pudim (Brazil)

@camilapudim Asoka makeup Versão Brasil 2 ❤️ #asokamakeup #indiamakeup #makeuptransformation camila pudim India Makeup Ib: @ibra ♬ original sound – jharna bhagwani

• Views: 555 million
• Camila Pudim, a 28-year-old YouTuber from Goiás renowned for her creative makeup skills, took Brazil to first place in the “Asoka Makeup” trend with the most views of the challenge.

Doris Jocelyn (Mexico)

@dorisjocelyn Aqui esta mi version del trend de #Asoka ✨ prometo mejorar mucho #dorisjocelyn ♬ suara asli – Sita Suwarnadwipa

• Views: 175 million
• 28-year-old Doris Jocelyn, who is originally from Veracruz and now living in Puebla, Mexico, ventured into social media with makeup tips five years ago. After going viral with her Asoka challenge, she created a Mexican version that many other Mexican influencers have copied.

Aztinay (Panama)

@aztinayy IG| @aztinayy Leí cada una de sus menciones asique lo hice para ustedes Ib: @jharna bhagwani @ibra #makeup #maquillaje #trend #trending #hindi #asoka #asokamekup #asokatrend ♬ sonido original – Aztinay

• Views: 87 million
• Yanitza Delgado, better known as Aztinay, is a professional makeup artist from Bocas del Toro, Panama, and has been creating content on social media for a few years.

Sara Valentina (Colombia)

@saravalentinasv Asoka makeup ✨ #makeup #maquillaje #makeupidea #creativeideas #makeupcreator #Maquiagem #maquillaje #style #asoka #indianbride #bridal #bridemakeup #bindi #hindi ♬ suara asli – Sita Suwarnadwipa

• Views: 23 million
• Sara Valentina, a 19-year-old Colombian singer from Cartagena, has been conquering stages since she was 5 years old while also creating a massive social media fan base thanks to her charisma and diverse content.

Bella Dueñas (Mexico)

@belladuenas Asoka makeup Versión México #asokamakeup #indiamakeup #makeuptranaformation @Camila Pudim ♬ original sound – jharna bhagwani

• Views: 50 million
• Born in Monterrey, Nuevo León, Isabel Dueñas, known as Bella Dueñas, is a 27-year-old Mexican influencer who became popular a few years ago for her beauty advice and tips on maintaining healthy and radiant long red hair like hers.

Dayanara Urios (Mexico)

@dayanarauriosAhí les va mi versión del Asoka trend, se hizo con mucho amor desde México. ♬ original sound – jharna bhagwani

• Views: 13 million
• Dayanara Urios is a Mexican influencer with 3 million followers on TikTok who has brought a fresh perspective to the trend with her innovative makeup techniques and engaging content.