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Is That Rauw Alejandro in a Buchanan’s Ad? Fans Think So and They Might Be Right
You know that feeling when you spot a picture and instantly recognize your favorite artist, even if it’s just an arm? That’s exactly what happened yesterday when Buchanan’s Whisky dropped a mysterious new post on Instagram.
No face. No name. Just a tattooed arm, a flashy gold watch, some brown pants, and a lime green open shirt. The real star? A bottle of Buchanan’s Deluxe Aged 12 Years, held by that mysterious hand like it’s ready to steal the limelight.
The caption read: “Flavor’s rolling into la parrillada, porque el sabor es lo nuestro. The grill is heating up. More tomorrow.”
One photo, a bilingual caption, and the internet went wild because fans are absolutely convinced that the arm belongs to none other than Rauw Alejandro.
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In just a few minutes, the comments were buzzing like a packed stadium. “We know those tats,” “I can tell it’s Rauw’s hand from a mile away,” “A drink in hand, Cosa Nuestra blasting, summer has arrived,” were some of the messages under the post.
Even the official Cosa Nuestra Archives Instagram account (the page that documents Rauw’s current tour) jumped into the comments, dropping a pair of eyes emoji and a cheeky “y esa mano?” like they’re already in on the secret. Let’s be real, they definitely do.
The tattoos, the color palette, and the confident pose got Rauw’s fingerprints all over it (literally). But the biggest clue is that one line in the caption: “The flavor is ours.” If you’ve been following Rauw’s latest chapter, that line hits differently.
Rauw Alejandro is deep into the Cosa Nuestra era, an album and world tour inspired by the Puerto Rican and Afro-Caribbean migration to New York in the ‘50s and ‘60s. It’s all jazz, mambo, conga, salsa, and straight-up soul. The music, the visuals, and the styling, everything screams elegance with cultural pride.
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And so does Buchanan’s Deluxe Aged 12 Years. This isn’t just any bottle, it’s a classic. One of the most awarded luxury Scotch whiskies out there, aged to perfection for over a decade. Smooth, fruity, with notes of orange and chocolate, designed to be sipped with class. On the rocks, with soda, and an orange twist? Even better. Pair that with Rauw’s new image: tailored suits, wide-leg trousers, retro glam, live bands, velvet backdrops, and it all just fits.
Watching Rauw’s journey over the past few years has been pretty exciting. He transformed from being known as the ‘Prince of Perreo’ to a visionary who blends a vintage jazz-salsa-nightclub universe as his stage backdrop. His ‘Cosa Nuestra’ album isn’t just music but a heartfelt tribute to Puerto Rican heritage, Black Caribbean rhythms, and the golden age of Latin music in NYC.
He’s breaking new ground while staying true to his roots. And brands are definitely paying attention. Let’s be honest: Buchanan’s teaming up with Rauw just makes sense. They’re both about bringing great flavors, embodying a rich legacy, and seamlessly combining the traditional with the modern while keeping their edge.
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This post isn’t even confirmed as a collab yet, and fans already want limited edition bottles. And they will not have to wait long to know the details. Buchanan’s ended their teaser post with “More tomorrow.” So, whether it’s a commercial, a full collab announcement, or a custom drink menu rolling out in Miami bars, something’s coming. And it’s definitely going to involve Rauw.
Whether you’re a whisky drinker, a Rauw fan, or just here for the aesthetic, you gotta admit this is how you blend music, style, and brand storytelling into something that feels bigger than a promo. So pour up, press play on Cosa Nuestra, and get ready. And yes, we’ll toast to that.
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