Unveiling the Latest Rising Stars in the Latino Music Scene

Summer is in full force and Premios Juventud is about to award a new roster of Latino music winners, but have you heard about Las Villa, Bratty and Keysokeys? 

Get ready to be swept away on a journey of rhythm, passion, and creativity as we introduce you to the vibrant and magnetic world of three extraordinary up-and-coming artists hailing from the rich and diverse cultures of Colombia, México, and Puerto Rico, these talented musicians are redefining genres, and leaving their indelible mark on the global stage of music.

Let’s do this, mi gente!

Las Villa

Get ready to groove to the infectious Latin pop sounds of the dynamic twin sisters, Lucia Villa (27) and Laura Villa (27)! Meet Las Villa, a duo that’s all about putting their unique spin on the genre. Originating from Bogotá, with their melodic pop tunes, they’ve taken it up a notch by blending in cool hip-hop elements, rap, and R&B vibes, making their music a refreshing experience for all. Back in 2019, Las Villa made a sensational debut in the music scene with their hit track “Nadita,” and since then, they’ve been leaving their mark in the industry. Collaborating with incredible artists like Miky Woodz, Beelé, Juanfran, Harry Nach, and recently with Wisin and KEVVO, they’ve proven their versatility by seamlessly flowing over Reggaeton and Trap beats.

They released their freshman album Eclipse, earlier this year which is definitely something to check out!

From Billboard

BRATTY 

Get ready to be charmed by the incredible talent of BRATTY, hailing all the way from Sinaloa! Meet Jenny Juárez, the creative force behind BRATTY, who knows just how to craft enchanting pop tunes that resonate with her ever-growing fan base. Whether she’s weaving her magic through cozy bedroom lo-fi productions or embracing surfy, unapologetic punk vibes, her whimsical allure shines brightly in every song. Drawing inspiration from artists like Best Coast, BRATTY’s playful songwriting sparks the imagination, taking us on delightful journeys through birthday parties and trips to Japan. It’s no wonder she’s capturing hearts across the globe! BRATTY’s musical journey began in her very own bedroom, where she produced her debut album “Todo Está Cambiando” in 2018. The following year, she achieved four times platinum status with her feature on Ed Maverick’s “Ropa De Bazar,” racking up a staggering 115 million streams on Spotify for that single song alone. Talk about a rising star! And the collaborations keep on coming! BRATTY has teamed up with incredible artists like Cuco, Mon Laferte, Hinds, and Girl Ultra, showcasing her versatility and ability to blend her unique style with fellow musical geniuses. To top it all off, BRATTY recently dropped her wonderfully kitschy EP, “Es Mi Fiesta Y Si Quiero Hago Un EP,” on January 26. So, if you’re in the mood for a musical adventure that’ll make you smile and dance along, BRATTY’s captivating melodies are an absolute must-listen. Embrace the whimsy and let her magic sweep you off your feet!

from Spotify

Keysokeys 

Meet Keysokeys, also known as Keyshla Somar, an inspiring rising artist with a remarkable journey that’s making waves in the music scene. Her story is one of perseverance and authenticity, proving that music can be a lifeline for those going through tough times. Keyshla, a single mother from Puerto Rico, faced economic tribulations, but she never gave up on her passion for music. After a brief initial attempt in 2016, she took time to find her voice as an artist while raising her child. In 2020, she made a triumphant comeback, impressing audiences with her live performance in Old San Juan’s La Perla neighborhood. Encouraged by the positive feedback, she bravely decided to release her music that very year. Her debut track “C O N E” was an instant hit, captivating listeners with her unique flow and striking look. To her surprise, Keyshla found herself featured on Bad Bunny’s all-female Latinx Heritage Month playlist for TIDAL, a moment that filled her with overwhelming emotion and gratitude.The hits kept coming, and her collaboration with Fiamma on “Pikete” gained nearly 1.8 million listens on Spotify. Now, she’s eagerly preparing for the release of her debut EP, “Inmortal,” a title that reflects her resilience and determination in the face of life’s challenges. With each step of her journey, Keyshla’s star continues to rise, and her talent shines through her music, inspiring many along the way. Her story is a testament to the power of following one’s passion, no matter the obstacles faced. Get ready to immerse yourself in the enchanting world of Keysokeys as she continues to make her mark in the music industry!

From Spotify