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Los Esquivel and Marca Registrada Join Forces to Release “Alucin”
Los Esquivel, the dynamic Gen-Z artists reshaping the world of regional mexicano, have once again taken the industry by storm with their latest single in collaboration with Marca Registrada, “Alucin.” The electro-corrido has not only solidified their artistic trademark of mocking the ‘Alucin Culture’ but has also reached remarkable heights on various digital platforms.
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There is no ignoring the electro corrido rhythm of “Alucin,” which caught the attention of Marca Registrada pre-release and led them to jump on board the highly promising single. The song’s clever lyrics project the life of an ‘Alucin,’ who appears to have a lot and show off a lavish lifestyle, than one really has. This has attracted a younger generation of listeners by still preserving the corridos belicos the artists are known for while dabbling in EDM beats.
Just two weeks after its release, “Alucin” has skyrocketed to #28 on Spotify Mexico’s Daily Top Songs chart, making its mark as one of the most streamed tracks in the country, as well as #48 on the Weekly Top Songs Mexico. The single’s success is not confined to Spotify alone, as it concurrently holds a strong position at #11 on the Top 100: Mexico chart on Apple Music. Los Esquivel’s “Alucin” boasts over 24,000 creations on TikTok and has accumulated 14 million audio streams. The music video already has 1.53M views on YouTube and was trending Top 10 on the platform.
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The music video, eagerly awaited by fans, was recently unveiled, providing a visual spectacle that complements the energetic vibes of the song. Depicting an ‘Alucin’ hosting a lavish house party, the video captures the essence of the extravagant lifestyle and fame that many aspire to achieve. The release of the video coincided with Los Esquivel’s surprise performance at the Coca-Cola Flow Fest in Mexico City, where they shared the stage with Michelle Maciel and delivered an electrifying rendition of “Alucin.”
Eugenio Esquivel, one-half of the duo, experienced a viral moment during a concert in Monterrey when he joined forces with Peso Pluma to perform a snippet of “Lady Gaga.” The interaction quickly became a TikTok sensation, garnering millions of views and further solidifying Los Esquivel’s status as global superstars.
@eugenio.esquivel23 ️ A La Mera Orden Compa Peso ️#eugenioesquivel23 #eroeroinco #pesopluma ♬ sonido original – Eugenio Esquivel fer
Together, Los Esquivel have made a breakthrough with songs that showcase this movement which has slowly trickled into what forms part of today’s mainstream genre. From kicking off their musical careers by releasing covers on Tiktok to forming part of Mexico’s biggest music festival, Tecate Pa’l Norte in 2024, the brothers have become a household name within the Gen Z of rising artists.
Also Read: Peso Pluma’s Wildly Successful 2023 in Review
Los Esquivel’s innovation in the corridos genre has not gone unnoticed. Billboard recognized them earlier this year, citing their unique blend of corridos and trap music. The success of their previous hits, such as “Bélico y Cholo,” which earned them Platinum and Gold disc certifications in the U.S., has paved the way for their current triumph with “Alucin.”
Sebastian Esquivel, the other half of the duo, has been actively involved in pushing the boundaries of corridos. His collaboration with Yerai R on “Bélico y Cholo” was a testament to their ability to blend traditional elements with modern influences. Los Esquivel’s live rendition of the same track, featuring Virlan Garcia, further showcased their versatility and musical prowess.
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The Esquivel brothers, collectively known as Los Alucines in the TikTok world, have been touring extensively throughout Mexico, captivating audiences with their infectious energy and innovative sound. Their EP, “Los Esquivel en Vivo desde Cadereyta,” in collaboration with Eugenio Esquivel, continues to gain recognition and adds another dimension to their growing discography.
With Platinum and Gold disc certifications already under their belt, Los Esquivel’s trajectory shows no signs of slowing down. The combined streams of “Alucin” have reached an impressive 10 million across all platforms, solidifying their place among the top-tier artists in the regional Mexican music scene.
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