How much is Gilberto Mora worth? Tijuana set massive price tag for Mexico’s next European export

In Mexican soccer today, few names create as much buzz as Gilberto Mora. At just 17 years old, the Xolos winger has gone from promising youth prospect to a full-blown national obsession in 2025, with a résumé that already includes a U-20 World Cup run, a Gold Cup title under Javier Aguirre, and a breakout Liga MX season that has Europe circling like scouts outside a talent factory.

Now, Tijuana are making their stance clear: if Europe wants him, they’ll have to pay like he’s the future of Mexican football.

Tijuana’s asking price: $30 million and future rewards

According to Televisa reporter Alejandro de la Rosa, Xolos will demand around $30 million USD for Mora, while also seeking a sell on percentage for any future move abroad. That clause signals ambition, and confidence that Mora’s ceiling goes far beyond his first transfer.

If completed at that price, the deal would place Mora among the most expensive exports in Liga MX history, in the neighborhood of stars like Hirving “Chucky” Lozano and Edson Álvarez.

The timeline: World Cup first, Europe next

Mora’s camp, led by super agent Rafaela Pimienta, is eyeing a structured launch into Europe, with the 2026 World Cup serving as the ideal showcase.

A strong performance on home soil, and that $30M price tag could look like a bargain.

Why Europe is watching

Mora isn’t hype, he’s evidence. He plays with that rare mix of explosiveness and confidence that jumps off the screen: fast enough to beat defenders in a straight duel, clever enough to create danger in tight spaces, and composed enough to score when it matters. Despite being just 17, he already looks comfortable in high-pressure matches, carries himself like a senior international, and has built a résumé that scouts don’t ignore.

Add to that something money can’t teach, ambition. Mora has been vocal about wanting Europe sooner rather than later. Every time he speaks, there’s the tone of a kid who isn’t just dreaming of the leap… he’s preparing for it. And Europe can feel it.

The big picture

Tijuana are preparing for the inevitable. Mexico is praying for another superstar. Europe is watching closely.

And just maybe, in 2026, Gilberto Mora becomes the next Mexican wonderkid to cross the Atlantic, carrying a price tag that matches the hype.