Bomba Curls: A Female-Owned Dominican Hair Care Brand Making History

Have you ever wish brands used more of our abuelita’s recipes and elixir’s making their products more natural and less harmful for our scalp? Well, keep reading for our latest find Latinx-owned brand that’s bringing generational hair care secrets to mainstream.

For women of color, so many of the hair care products available consist of hazardous chemicals that can not only cause chemical burns but also “disrupt” the endocrine system, which helps regulate hormones. Afro-Dominican beauty entrepreneur Lulu Cordero, the founder of Bomba Curls went to work and used her love for natural curls, her knowledge as an undergrad in biology mixed with generations of Dominican beauty secrets to create hair elixirs that made her curls and edges flourish. Through Bomba Curls, she’s continuing to spread the message that self-love is the best love, now her brand has hit the stores nationwide at Target.

Bomba Curls is the first female-owned Dominican hair care brand to hit Target shelves! What a huge win for Latinos. 

So why “Bomba” ? 

Bomba (noun): a state of mind or attitude that allows one to emanate confidence, fierceness and execute an effortless slay. The brand’s core message of celebrating the beauty of curls, kinks and melanin while pushing to broaden the spectrum of beauty has resonated with curly customers across the country. 

And the product honors its name. Since launching 2 years ago, Bomba Curls has made a name for themselves amongst curly haired beauties, catering to type three and type four curls which are the most common curl types throughout the Afro-Latino and African-American communities. 

“Bomba Curls is my love letter to women and girls everywhere who have ever been made to feel that their natural coils and kinks are somehow anything less than beautiful.” – Lulu Cordero

Bomba Curls began selling in retail stores in 2020 and had a successful launch in Nordstrom and Thirteen Lune (JCPenney), ending 2021 in over 30 retail locations. Launching in Target kicks off a major retail expansion for the brand in 2022, who expects to close out the year in a combined 650 retail stores.

Stay tuned for a full interview with Lulu Cordero soon on Pinkafé.