Why Bésame Mucho Is the Most Latino Festival Ever

Bésame Mucho lit up Texas last weekend, bringing thousands of fans to the Circuit of the Americas in Austin for a full day of música, cultura, and generational magic. With massive crowds, iconic performances, and more nostalgia than anyone could handle, the festival once again proved that we go big when Latinos throw a party.

There’s something special about Bésame Mucho. It’s not only a music festival but a time machine, a family reunion, and a celebration of everything that makes Latino culture unique. This festival doesn’t just bring music; it brings memories, emotions, and generations together.

View this post on Instagram

A post shared by Besame Mucho (@besamemuchofest)

After its debut in Los Angeles in 2022, Bésame Mucho quickly became a staple for Latino music lovers, proving that nostalgia and cultura are a powerful mix. After a successful first run in Austin, it returned for another round, turning Texas into the ultimate Latino party.

Sure, it has massive headliners and thousands of fans, but what makes it different is how it speaks to multiple generations. With tickets starting at $19.99, it’s one of the few festivals where you can see families attending together and singing along to the same songs.

View this post on Instagram

A post shared by Besame Mucho (@besamemuchofest)

The festival’s lineup is carefully crafted to hit every era of Latino music, making sure that whether you grew up listening to cumbia, rock en español, banda, or reggaetón, there’s something for you.

The festival’s lineup was carefully crafted to hit every era of Latino music, making sure that whether you grew up listening to cumbia, rock en español, banda, or reggaetón, there was something for you.

After the 2024 edition was unexpectedly canceled in Los Angeles, fans were left waiting for the next big announcement. That made this year’s return even more meaningful: Bésame Mucho Austin 2025 officially went down on April 5 at the Circuit of the Americas, delivering a full day of non-stop music, emotion, and the kind of energy only Latinos know how to bring.

View this post on Instagram

A post shared by Besame Mucho (@besamemuchofest)

The Ultimate Latino Lineup

The 2025 edition of Bésame Mucho did not hold back. With headliners like Peso Pluma, Carin León, Los Tigres del Norte, Banda MS, Ramón Ayala, Bronco, Camila, Elvis Crespo, and Fey, the lineup was stacked with legends, icons, and rising stars. Whether you wanted to dance, cry, or take a trip down memory lane, this festival delivered it all.

Check out the full lineup:

View this post on Instagram

A post shared by Besame Mucho (@besamemuchofest)

Alberto Pedraz, Aldo Trujillo, Alzada, Ana Bárbara, Ilusión, El Mexicano, El Recodo, Los Recoditos, Machos, Maguey, MS, Zeta, Bobby Pulido, Bronco, Cardenales, Carín León, Cazzu, Conjunto Primavera, Camila, Edén Muñoz, El Gran Silencio, Enanitos Verdes, Fey, Duelo, Edgar Alejandro, Jorge Medina, Kabah, Elvis Crespo, La Energía Norteña, Hermanos Espinoza, Jasiel Núñez, Fiera, La Máquina, Las Víctimas del Dr. Cerebro, Los Alegres del Barranco, Los Inquietos, Los Tigres del Norte, Los Socios del Ritmo, Los Yaguaru, Luis R Conriquez, Los Rieleros, Los Huracanes del Norte, Los Prisioneros, Moenia, Luis Ángel, Mar, Magneto, Molotov, Mónica Naranjo, Palomazo, Matute, Pesado, Proyecto Uno, Pepe Aguilar, Peso Pluma, Ramón Ayala and Tito Double P.

A Festival for All Generations

One of the coolest things about Bésame Mucho is how it brings together different generations. Where else can you find a teenager jamming to Peso Pluma while their parents belt out Los Tigres del Norte? The blend of nostalgia and fresh tunes makes the festival feel like one big family gathering.

View this post on Instagram

A post shared by Besame Mucho (@besamemuchofest)

For the older crowd, it was a chance to relive the golden days of Latin pop, banda, and rock en español. For younger fans, it was an opportunity to catch some of today’s biggest names while discovering the classics that shaped Latino music. And for everyone in between, it was simply a perfect day filled with cultura, nostalgia, and música.

Bésame Mucho turned Austin into the ultimate Latino soundtrack this past weekend, and for anyone who missed it, the FOMO is real.