6 Latina TikTokers You Need in Your Life Right Now

TikTok isn’t just for dance trends and funny videos, it’s also a space where Latinas are building communities, sharing their stories, and inspiring millions. From beauty gurus to comedians, these creators are using their platforms to uplift and empower. Whether you’re looking for a daily dose of motivation, a laugh, or some life advice, these Latina TikTokers are here to deliver.
Lele Pons: The OG Internet Queen
Lele Pons has been dominating the internet since the Vine days, and she hasn’t slowed down. The Venezuelan-American content creator turned singer, actress, and author has a unique talent for making people laugh. She shares hilarious skits, personal moments, and even her own music, keeping her 32.6 million TikTok followers entertained. Lele is proof that embracing your quirks and not taking yourself too seriously can be the key to success.
@lelepons After watching Euphoria season 2 ☔️ w/ @yosoyguaynaa (inspired by @hannahstocking ♬ IAN ASHER Link in my bio for full remix – Ian Asher
Andrea Espada: The Ultimate Family Goals
Andrea Espada does it all: modeling, acting, hosting, and making us laugh. The Colombian influencer first gained recognition as the host of UFC Now, but it’s on social media where she really found her audience. With over 10.5 million TikTok followers, she shares a mix of comedy, fashion, and family content, often featuring her husband and kids from The Royalty Family. She’s all about showing that women can balance careers, family, and fun.
@andreaespadatvCan anybody else relate? ♀️♬ original sound – Dani Smith
Salice Rose: The Realest One Out There
If you’re looking for authenticity, Salice Rose is your girl. The Peruvian-American influencer is known for her raw and relatable content, blending comedy with personal experiences. She doesn’t shy away from being vulnerable, talking openly about relationships, self-love, and mental health while still keeping things light and entertaining. With 19.5 million followers on TikTok, Salice has built a strong community of fans who appreciate her honesty and humor.
@officialsalicerose #funny #foryoupage #coworkers #trending #viral #working #shop ♬ original sound – Salice Rose
Mariale Marrero: The Beauty and Brains Behind the Camera
Mariale Marrero, originally from Venezuela and now based in LA, is a beauty and fashion content creator who has been in the game since 2010. She has multiple YouTube channels in both Spanish and English, but her TikTok is where she gets creative with beauty challenges, makeup tutorials, and fun lifestyle content. With over 4.7 million followers on TikTok, Mariale proves that beauty is more than skin deep, it’s about confidence, self-expression, and having fun.
@mar.hacks #toofacedpartner Juiciest shiniest lips with the new @Too Faced Lip Injection Extreme Plumping Clicks what’s your favorite shade? @Ulta Beauty #makeup #beauty #skincare ♬ original sound – Mar
Desi Perkins: The Latina Boss Making Moves
Desi Perkins is a beauty mogul who took her passion for makeup and turned it into a full-fledged business empire. The Mexican-American influencer started out with makeup tutorials and skincare tips, but now she’s the founder of her own eyewear and skincare brands. On TikTok, she shares beauty hacks, business insights, and glimpses into her life as a mom. With 626.5K followers, Desi is proof that Latinas are taking over the business world, one beauty brand at a time.
@desiperkins DIY the most grand bow for the holidays! #diybow #christmasbow #holidaydecor ♬ Nice and Easy – Louis Adrien
Sabrina Quesada: The TikTok It Girl
Sabrina Quesada is the Gen Z Latina icon we didn’t know we needed. Originally from Mexico, she gained a massive following by sharing lifestyle content, fashion inspo, and personal stories. What sets her apart is her honesty. She’s not afraid to talk about the ups and downs of life, creating a real connection with her audience. With 4.6 million followers, Sabrina is leading the new wave of Latina influencers who are redefining what it means to be young, Latina, and fearless.
@sabquesadaGracie I love you♬ Call Me When You Break Up – Selena Gomez & benny blanco & Gracie Abrams
Whether they’re making us laugh, teaching us about beauty, or sharing their personal struggles, they remind us of the power of representation. So next time you’re scrolling through TikTok, make sure to hit “follow” on these incredible Latinas. You’ll get your daily dose of empowerment, plus a few laughs along the way.
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