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Who is Netón Vega, Mexican music’s newest breakout star?
Netón Vega’s name boomed at the 2025 Billboard Latin Music Awards. The Mexican artist snagged two of the night’s most coveted awards: Best New Artist and Songwriter of the Year. At just 22 and with only one studio album, this young talent from La Paz, Baja California has achieved what few have: establishing his craft as a symbol of a new era for Mexican music.
During the ceremony, Vega also captivated audiences with his performances of “Qué Motor” and “Amigos? No,” alongside Óscar Maydon, cementing his place among the genre’s most promising figures.
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From school stages to songwriting for Peso Pluma and Luis R Conriquez
Although he seems to be everywhere today, his rise wasn’t an overnight success. From a young age, Netón showed a deep connection to music. By nine, he was singing at school events, and a few years later, he formed his first band in Culiacán, where he grew up. With a group of friends and neighbors, he began playing at local parties, learning the value of effort and discipline. Payments were modest, but the enthusiasm was immense: they played several nights a week, balancing school and music with determination.
Netón’s love for corridos and regional Mexican music was a natural part of his environment. Raised in a home where both classic northern sounds and new popular trends played, Vega found inspiration to write his own songs from a young age. Over time, his songwriting talent led him to collaborate with some of the biggest names of the moment. Among them was Peso Pluma, for whom he wrote hits like “Rubicon” and “La People.” These tracks not only cemented his status as a go-to songwriter but also put him on the map of the contemporary Mexican scene.
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His story took a decisive turn when he met Jesús Josafat Chávez Angulo in Culiacán. What began as a musical friendship transformed into a fundamental creative alliance. Chávez, now his manager and founder of the independent label Josa Records, provided the necessary push for recording sessions and bringing his music to a broader audience. With that backing, opportunities multiplied.
Connecting with Peso Pluma was one of the early milestones of his career, but not the only one. Luis R Conriquez also banked on his talent, and together they released a collaboration that quickly climbed to the number two spot on the Billboard Hot Latin Songs chart. Shortly after, Vega hit that same position again with “La Patrulla,” alongside Peso. Each release confirmed his versatility and ability to craft anthems resonating with an entire generation.
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Netón Vega’s fearless leap from corridos to reggaeton
In 2024, Vega proved that his musical ambition went beyond corridos. With “Loco,” a Mexican reggaeton track, he expanded his reach and showcased another facet of his artistry. His knack for navigating between genres without losing authenticity sets him apart in today’s Latin landscape. “Loco” was not only a commercial success but also a statement of principles: Netón Vega isn’t afraid to explore new sounds while keeping the Mexican roots of his music alive.
His debut album, ‘Mi Vida Mi Muerte,’ arrived as the culmination of that journey. Featuring collaborations with artists like Óscar Maydon, Tito Double P, and Gabito Ballesteros, the album is a strong introduction, blending the rawness of real life with the melodic elegance of a new generation of songwriters.
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Today, after his smashing night at the Billboard Latin Music Awards, Netón Vega positions himself as the face of a musical movement redefining the traditional with a global vision. His story, crafted from hard work, inspiration, and a deep connection to his roots, reflects an artist who not only represents the future of Mexican music but also its evolution.
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