Who is Jools Lebron: The “Very Demure” TikTok Sensation Taking the Internet by Storm

In the fast-paced algorithm of TikTok for Gen Z, Millennials and beyond, trends come and go in the blink of an eye, but one Latina has managed to captivate millions with a simple yet addicting message: “very demure, very mindful.” Jools Lebron, a trans woman from Illinois, has skyrocketed to fame with her viral TikTok videos that blend humor, authenticity, and a touch of elegance. Her rise to stardom has been nothing short of influential with her content gaining her millions of followers and hundreds of millions of views even catching the attention of iconic celebrities like Jennifer Lopez and so many others.

@joolieannie #fyp #demure ♬ original sound – Jools Lebron

But who is Jools Lebron really?

Jools Lebron’s journey to fame began in the most unexpected of places, a grocery store in Illinois. Working as a cashier, she decided to post a video showing off her makeup for work, emphasizing her “very demure” and “very mindful” approach to her appearance. In the video, she explained, “I don’t come to work with a green cut crease. I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work.” The video blew up with viewers, getting over 33 million views and putting her right into the spotlight.

When asked about the inspiration behind her now-iconic catchphrase during her appearance on Jimmy Kimmel Live! Which was guest-hosted by RuPaul, Lebron responded by saying, “well, apparently the trauma that comes with working a retail job gets enough to you that you start saying ‘demure’ on the internet.” The phrase “very demure, very mindful” quickly became a viral sensation, with countless TikTok users and celebrities alike adopting the mantra in their own content.

This moment for Jools Lebron’s on Jimmy Kimmel Live! is a pivotal moment in her rising career. In a special interaction with RuPaul, the two also discussed the meaning behind her demure philosophy. Lebron described it as “a mindset,” explaining that she used to be “crazy and out of control,” but eventually found demure which she defines as her own version of purity and calmness.

RuPaul, known for his wit, playfully inquired about this new term, to which Lebron replied, “Demure-ity is my purity.” This exchange has since gone viral on social media.

The impact of Jools Lebron’s content extends far beyond TikTok. Jennifer Lopez, one of the most influential Latina icons, even recreated Lebron’s trend by sharing a clip of herself sipping from a bottle of her cocktail brand, while embodying the “very demure” vibe. This moment marked a significant milestone for Lebron as a Latina, as Lopez is one of the biggest influences to the Latina community.

@jloVery demure … very mindful ♬ original sound – JLO

Lebron’s journey as a trans woman has been integral to her rise to fame. She has been open about her experiences, sharing her story of growing up always feeling like “the girl” in a world that didn’t understand her. Inspired by other trans influencers like Nikita Dragun and Gigi Gorgeous, Lebron embraced her true identity, and her transparency has made her a powerful role model for others in the LGBTQ+ community.  with opportunities to host shows in Los Angeles and the financial means to fund her transition. For Lebron, this isn’t just about fame, it’s about authenticity. She is a powerful Latina woman who has shown that being true to oneself can lead to unimaginable success, even in the often cruel world of the internet.