UEFA plans a major Champions League shake up for 2027: a new era begins

Big Champions League shake-up set for 2027, but not the one fans expected. Starting in 2027, the Champions League is getting a makeover, though not the kind that completely changes the game. UEFA has confirmed that a new era will begin for European football’s most watched competition, bringing in huge new revenue streams, fresh broadcasting deals, and a few tweaks behind the scenes. But for fans hoping for a brand new format or free access, don’t hold your breath.

More money, same power

According to sources close to the talks, the revamped Champions League will significantly increase the money flowing to participating clubs beginning with the 2027–28 season. The core format will stay the same, but financially, it’s a whole new ball game.

The real shift is happening off the pitch. Broadcasting rights will now be managed by UC3, a new joint venture between UEFA and the European Club Association (ECA), while Relevent Sports takes over the marketing and sales previously handled by TEAM Marketing. This partnership means clubs will have a bigger voice, and a bigger slice of the pie, in how the tournament is sold and shown worldwide.

Rumors of any influence from A22 Sports, the company behind the Super League project, have been shot down. UEFA is keeping firm control of its crown jewel, but clearly, the game’s business model is evolving.

What fans will actually see

For viewers, the Champions League will feel familiar, just sharper and flashier. UEFA plans to bring new camera angles, storytelling features, and digital experiences that make each broadcast more immersive. Still, there’s no plan to make the matches free-to-air, and the much-discussed “two groups of 18 teams” format won’t be happening either.

So while the structure of the competition remains intact, the money, presentation, and ownership dynamics are entering a new phase. More clubs will cash in, broadcasters will fight harder for rights, and fans will be watching a version of the Champions League that looks slicker than ever, even if it’s not quite the revolution they imagined.