Storytellers: 5 LGBTQ+ Latinos making a difference in the beauty world

Happy Pride! We all know that representation matters, especially in industries that shape societal standards of beauty and identity. The beauty industry has seen a transformative wave led by talented LGBTQ+ Latino/Latina individuals who are not only making significant contributions but are also providing much-needed representation. Their stories of resilience, creativity, and authenticity inspire countless others. Here’s a look at five influential figures making an impact on society in the beauty world.

Angel Merino

Angel Merino, a renowned makeup artist, is helping to influence a plethora of LGBQ+ makeup artists who are hoping to grow a business.

Angel, who grew up in an all-women household in Riverside, California, recalls how his experiences were shaped from beauty routines, from long hours at hair salons to shopping trips with his mom, who had a fondness for Lancôme skin-care products, these moments helped shape Merino to be the business minded beauty guru that we all know have grown to love.

These experiences ignited his passion for beauty and wanting to be in the world of makeup. Today, Merino is a successful entrepreneur with his brand, Artist Couture, available in major retailers like Sephora. His brand stands out for being cruelty-free and vegan-friendly makeup, values that are very important to him. Merino’s journey from a young boy fascinated by beauty to a leading figure in the industry showcases the importance of following one’s passion and breaking barriers.

Zashia Santiago

Zashia Santiago is a multifaceted talent—a host, content creator, actress, comedian, and most importantly, a mother. Santiago’s openness about her journey as a mother and content creator has endeared her many followers. She candidly shares her experiences and challenges, making her a relatable and influential figure in the content creator community. Alongside her partner Tay Tate, Santiago forms a dynamic duo, representing a fun and strong force within the LGBTQ+ community. Her influence extends beyond beauty into relationships and personal growth, showing that true beauty also comes from authenticity and vulnerability by staying grounded. From opening up about her makeup routines, to her many hairstyles, Santiago remains one of the most relatable influencers on the internet today.

Manny Gutierrez

Manny Gutierrez, known professionally as Manny MUA, is a prominent beauty influencer and the founder of Lunar Beauty. Manny’s journey in the beauty industry began with a passion for makeup that defied traditional gender norms. His bold and glamorous looks quickly garnered attention on social media, where he amassed a large following. Manny is known for his inclusive approach to beauty, advocating for everyone’s right to express themselves through makeup. His brand, Lunar Beauty, reflects his commitment to inclusivity and high-quality products, solidifying his place as a trailblazer in the beauty industry.

David Velasquez

David Velasquez is a celebrity makeup artist whose clientele includes stars like Ricco Nasty, Latto, and Jennifer Lopez. Velasquez’s journey began at the tender age of 13 when he started practicing makeup on himself. By middle school, he was already wearing makeup and eyeliner, a bold statement of self-expression. His dedication and talent have propelled him to the top of the celebrity makeup scene. Velasquez is open about his experiences and challenges, providing inspiration to aspiring makeup artists who look up to him. His story is a testament to the power of perseverance and the importance of staying true to oneself.

Lushious Massacr

Lushious Massacr, a drag queen makeup artist, is behind some of the most iconic faces in drag today. Born as the eldest of four brothers to Mexican immigrants, Lushious’s early life was marked by humble beginnings in “the rancho” with no running water or electricity. Despite these challenges, Lushious found identity in the world of drag. From a young age, she was drawn to beauty, often seen in her mother’s heels. Her life changed dramatically when she met her drag mother, Brownsville legend Divina Garza, who she credits with saving her life. Lushious’s journey from feeling invisible to becoming a celebrated makeup artist highlights the transformative power of community and self-expression.

These individuals are helping to amplify diversity and creativity within the beauty industry. Their contributions go beyond aesthetics; they are shaping cultural norms and providing representation for future generations.