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How Sofia Vergara Broke Down Barriers for Latinas in Business
Sofia Vergara is one of the most successful actresses in Hollywood, but she’s also a savvy businesswoman with a keen eye for opportunity. She has founded several successful businesses, including a talent agency, a lingerie line, and a digital media company, among many others.
Who is Sofia Vergara?
Sofia Vergara is a Colombian-American actress, model, and television personality. She is best known for her role as Gloria Delgado-Pritchett on the ABC sitcom Modern Family, which landed her four Screen Actors Guild Awards and four nominations for the Primetime Emmy Awards.
Vergara was born in Barranquilla, Colombia, in 1972. She began her career as a model, appearing in commercials and print ads. In 1995, she moved to Miami, Florida, to host the Spanish-language television show Fuera de Serie. She later starred in the Colombian telenovela ¿Dónde está Elisa? and the American sitcom Hot Properties.
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Sofia Vergara is often stereotyped as the “Latina actress with the accent.” However, she is much more than just that. She is a talented actor, a successful businesswoman, and a role model for women everywhere.
Vergara’s accent is a part of her identity, and she is proud of it despite knowing that it could have been a barrier for her in Hollywood. She has said that she has been told to “lose” her accent if she wants to be successful, something that she has refused to do. Vergara believes that it is part of what makes her unique, and she is not going to change that for anyone.
Sofia Vergara: The Businesswoman
Vergara’s first business venture was Latin World Entertainment (LWE), a talent agency she co-founded with her business partner, Luis Balaguer. LatinWE represents some of the biggest names in the Latino entertainment industry, including Ricky Martin, Shakira, and Jennifer Lopez. The agency has helped to break down barriers for Latino talent in Hollywood and has made Vergara a respected figure in the industry.
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In 2016, Vergara launched her own lingerie line, EBY, with styles and designs for all body types and figures that come in a variety of colors and sizes. At EBY, 10% of sales go to help women overcome poverty and empower them into business through microfinance loans. EBY has been an enormous success and has helped make Vergara a role model for women of all sizes.
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Vergara is also the co-founder of Raze, a digital media company that focuses on Latino culture. Raze produces original content, including videos, articles, and podcasts. The company’s mission is to “celebrate the diversity of the Latino community and empower them to tell their own stories.” Raze has been praised for its innovative content and its commitment to diversity.
In 2023 she launched Toty, her own makeup and cosmetics line in collaboration with Cantabria Labs. The name was what her late brother, Rafael, used to call her when they were little, as he couldn’t pronounce Sofi. The idea of the brand came as a response to her upbringing under the intense Colombian and Miami sun, so she developed makeup combined with sunscreen.
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Sofia has collaborated with Walmart to launch her own Clothing and Home line, selling apparel such as intimates, activewear, jeans, a maternity line, and a plus-size collection, plus she also has an eyewear line together with Foster Grant that sells bold, colorful frames, all created by Sofia herself.
In addition to her business ventures, Vergara is a spokesperson for several other brands, including CoverGirl, Pepsi, and Rooms To Go. She is the highest-paid actress in television, with a net worth of over $180 million.
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