WATCH NOW
Watch on the app
SKIMS Is Betting on Women’s Volleyball and Latinas Are at the Heart of It
In a groundbreaking move that underscores the rising popularity of women’s volleyball in the U.S., Kim Kardashian’s SKIMS has announced a major partnership with League One Volleyball (LOVB). This marks SKIMS as the official loungewear, intimates, and sleepwear partner of the rapidly expanding volleyball league, reinforcing the sport’s status as a cultural and commercial powerhouse.
LOVB is more than just a professional league; it’s a grassroots-to-pro pipeline that supports girls and women in volleyball at every stage of their journey. As the most-played team sport among girls in the United States, volleyball has long had deep roots in community and youth spaces. Now, with the approach of the LA28 Olympics and record-breaking audience numbers, it’s clear that the sport is stepping into a larger spotlight.
View this post on Instagram
“Partnering with SKIMS is an incredible milestone,” said LOVB’s Chief Business Officer Michelle McGoldrick. “Together, we’re not only supporting our remarkable athletes, but inspiring the next generation of players and fans.”
Kim Kardashian echoed that sentiment, stating that the partnership would help uplift female athletes from youth to pro through activations, storytelling, and community events. The brand’s involvement comes at a pivotal moment, as LOVB continues building visibility and support for its athletes and expanding its cultural reach.
View this post on Instagram
Alongside this business milestone, a powerhouse roster of Latina volleyball players is helping drive attention to LOVB with their talent, international accolades, and personal stories.
Among them is Candelaria Herrera, a standout middle blocker from San Juan, Argentina. After a successful collegiate run at Florida A\&M and Iowa State, she represented Argentina at the 2020 Summer Olympics.
Ver esta publicación en Instagram
From Cuba, Heidy Casanova brings power and precision to the court. A recognized scorer at the 2017 Pan American Cup, Heidy has played professionally in six countries and was named Best Opposite in the Romanian League.
Brazil’s Ana Beatriz Correa has been a dominant force at the net for over a decade. With a silver medal from the 2020 Olympics and multiple Best Blocker awards, she brings global experience and leadership to LOVB.
View this post on Instagram
Rising star Lexi Rodríguez, a libero from Illinois of Mexican descent, recently joined LOVB Omaha after a decorated career at the University of Nebraska. A four-time All-American and two-time Big Ten Defensive Player of the Year, Lexi is already making waves.
Argentina Ung, a setter from Sonora, Mexico, is another promising name. With NCAA tournament experience and a decorated youth national team record, her pro journey has taken her through Italy’s competitive leagues.
Ver esta publicación en Instagram
Veteran middle blocker Ana Carolina da Silva from Brazil brings star power and a trophy case of medals, including two Olympic podium finishes and numerous South American club titles. Her blocking dominance is legendary.
Colombian opposite Ivonee Montaño continues to shine after more than a decade in pro volleyball. The Serie A2 MVP in 2024, she led her team to a league title and has consistently performed on the international stage with Colombia.
Ver esta publicación en Instagram
Jessica Rivero Marin, born in Cuba and raised in Spain, blends European championship experience with high-level skill. Known for her powerful serve, she’s a two-time Best Server awardee in European competition.
From Puerto Rico, Daly Santana brings explosive offense and international pedigree. A former Olympian and standout at the University of Minnesota, Daly has starred in top leagues in Asia and Europe, earning Best Outside Hitter in Korea’s V-League.
Ver esta publicación en Instagram
With athletes like these setting the pace, and major partners like SKIMS fueling growth and visibility, women’s volleyball is experiencing a true renaissance. As LOVB gears up for its next season, all signs point to one thing: the future of volleyball is here, and it’s powered by women, Latinas included.
for the latest updates from LatiNation