10 Latino Owned Businesses to Shop in 2021

It’s that time of the year: an opportunity to give back to our community and support Latino-owned businesses. 

The holidays are a perfect time to think about the impact we can make in a start-up’s journey instead of going the usual way and spending our money on big retailers. Yes, we also shop there all year long, but why not make a smaller entrepreneur’s holiday extra special! We know it can be difficult to find these businesses, so we put together this list of brands to shop for the Holiday season!  Christmas shopping 2021 is in full force!

Luna Sundara: Palo Santo and other healing goodies

Luna Sundara is on a mission to support artisans, farmers, and community members. The Latinx-owned brand strives to improve the lives of people in small communities in Latin America. There are incredibly talented individuals in these communities that simply wish to share their talents with the world. Being able to provide for their families and the people in their communities gives them independence and dignity. 

Shop their website: https://www.lunasundara.com/

Besame Cosmetics

Bésame Cosmetics is a timelessly elegant makeup brand created in 2004 by Gabriela Hernandez. As a designer and makeup historian, Gabriela creates meticulously designed, historically inspired, and highly pigmented cosmetics that surpass expectations. Their simple yet luxurious formulations are made with pride and a labor of love for Gabriela, each one being 100% cruelty-free and created for sensitive skin. Owned and operated by Gabriela and her family, all products are produced locally in California.

Shop their website: https://besamecosmetics.com/ 

All For Ramon: A sustainable, Latina Owned Fashion brand 

Founded in Los Angeles by two Latina sisters on a mission to create modern effortless essentials to wear on repeat. They named their brand after their brother Ramon, who was “taken too soon by cancer,” as per their website description. Designed for those who are bold, conscientious, unapologetic, and ready to live with purpose. “We see a future where high end fashion doesn’t come at the cost of our Mother Earth. AFR is absolutely committed to elevating the standard one unique garment at a time.”

Find them on Instagram: https://www.instagram.com/allforramon/

Ella’s Eve Cosmetics 

Self-love and empowerment is all we wanna see in a product and Ella’s Eve does just that. 

Ella’s Eve Cosmetics was founded by two sisters, Melissa & Lissa, who wanted to share their love for make-up by providing inclusive products while promoting self-love. Get your bestie one of their highly pigmented eye shadow pallets or glossy lipstick.

Shop their website: https://ellasevecosmetics.com/

Anima Mundi  

Adriana Ayales, from Costa Rica, created Animamundi with a mission in mind: to bridge remedies from native people within Central and South America, to modern day needs and imbalances. Anima Mundi is devoted to making vibrant and medicinally potent remedies that honor the principles of harmony and ancient formulation that have years of anecdotal and traditional evidence.

Shop their website: https://animamundiherbals.com/ 

Millennial Loteria

​​Millennial Lotería is a hilarious and insightful parody of the classic Latinx game “Lotería,” but this time, it’s way more millennial. Born from the viral Instagram account @MillennialLoteria, this game reimagines La Dama as La Feminist, El Catrín as El Hipster, and El Mundo as La Student Debt. Filled with nostalgia and ironic humor, it’s guaranteed to make your next fiesta be lit AF.

Shop their website: https://millennialloteria.com/ 

PDL Cosmetics

Patricia de Leon activist, actor, entrepreneur was frustrated with the current options of lip collections. They left her lips dry, required constant re-application and didn’t feel or smell nice. Also, being a PETA ambassador for two decades, she wanted guilt-free makeup. So she created it!

Shop their website: www.PDLcosmetics.com

El Cielito Coffee 

This brand sells bags of their direct trade coffee beans, supporting farmers in Latin/Central America. “El Cielito is dedicated to blending artisan coffee with the culture of Latin America,” as per their IG bio. They have one location in DTLA, but they ship nationwide as well. Some of their coffee comes from farms in Nicaragua, El Salvador and Guatemala. 

Find them in LA or shop their website: https://www.elcielitocafe.com/store/

Fresklo

This skincare brand was not only made to provide skincare products, but to inspire and encourage Latinx women to pursue their dreams and hobbies. Its founder, Jas started experimenting with ingredients, testing different things on her skin, and eventually started sharing her creations with other people. Her knowledge and love for skincare continues to grow everyday and her goal is to keep making products that your skin will love. 

Shop their website: https://fresklo.com/collections/all 

Tapia’s Fuego Mix 

This company sells Michelada/Chamoy Mixes. They’re based in Los Angeles, but ship nationwide. 

Find them at @Tapiasfuegomix on Instagram to find what event they’ll be at next!