Shop These Latina-Owned Fashion Brands for Spring

In celebration of Women’s History Month, we compiled a short list of Latina-owned brands to help you shop for spring. Check it out!

HIJA DE TU MADRE

When celebrating Latinidad during Women’s History Month, there may not be a better brand to highlight than Hija de tu Madre. Founded by Patty Delgado, this brand’s imagery, text, and fabric choices are steeped in Latino identity, as is the company’s mission.

“I want to create apparel that is the perfect depiction of my cultural intersection,” Delgado says on the brand’s website. “What’s more American than denim? And what’s more Mexican than la Virgen de Guadalupe? Our fashion serves as reminders of where we come from and who we are. Our clothes provide us with a sense of familiarity, home, and belonging.”

Shop motherland necklaces from México to Chile and bandera jackets from Puerto Rico to Brazil. Check out graphic Ts celebrating artists like Celia Cruz and monochrome tops with empowered phrases like “Yo hago lo que me da la gana”. From bold streetwear staples to cheeky household accessories, Hija de tu Madre celebrates the many complexities of being Latina—and with contemporary style.

A LOT STUDIO

Like Awake and Amor Prohibido, A Lot Studio adds another voice to smart streetwear. The Colombian brand embodies sportiness and vintage preppiness grounded in contemporary urban street style. Valentina Ramirez founded the brand to uplift the artist experience through 90s-inspired cuts with a Latine twist.

Shop the colorful knitwear collection for cooler days at the office. Explore the “street genderless” collection for a night out. Check out the brand’s quirky cardigans and sweater vests decorated with geometric patterns and abstract prints of fruit.

A Lot Studio’s current collections serve a range of artists and many forms of expression. The apparel is perfect for a day at the studio, a fashionable tennis match, a sunny lunch in Los Angeles, an edgy night out with friends, or a day trip through the city.

REBDOLLS

For Grisel Paula, good style should be available to women of all shapes and sizes. After a career as a plus-size model, she founded Rebdolls to fill that gap in the fashion industry. 

“I wanted to create a space where fashion felt inclusive,” Paula says on the brand’s website. “Women are often forced to confine to one standard of beauty when we are so much more than that.”

She is originally from a small town in the Dominican Republic and relocated to Harlem, New York, with her family when she was young. This multicultural influence shows up in her chic, flowy, understated, and often colorful pieces. Check out her collection of dresses and elegant two pieces for date night. Wear her more expressive resort line on a trip back to the Caribbean. From tops to bottoms and everything in between, Rebdolls serves sophistication at affordable prices, available in sizes Small to 5X.

IYKYK

From Cuerno Gold Huggie earrings to concha seashell necklaces, IYKYK is timeless, understated, and aquatic. Co-founder Laura Guerrero draws inspiration from her travels, especially across México. Though she is originally from Guadalajara, it wasn’t until she founded IYKYK that she began uncovering the varied stories of México first-hand.

“We really wanted to embed [our cultural roots] into everything we do,” Guerrero says on LATV’s Get It Girl, “because we’re really proud of where we come from. There are so many beautiful places that people don’t know exist in Mexico.”

Whether it’s classic gold hoops or a re-imagined pearl necklace, Guerrero never sells a piece of jewelry she wouldn’t wear herself. In this way, she is creating the standard she hopes to see in her corner of fashion. Shop the IYKYK collections for all occasions: upscale events, casual nights at home, on-camera appearances, and vacations.

WAVEY

Wavey apparel caters to “the vibrant characters of the party.” Founded in Los Angeles by Talulah Rodriguez-Anderson, the streetwear and beachwear brand heavily draws its inspiration from Mexican culture. 

“Wavey designs are intended to be empowering and expressive,” the brand website says. “The collections are imbued with a sense of Latin identity. Wavey has pioneered the embodiment of Cyberghetto, Y2K and McBling revival.”

The brand identity is futuristic, edgy, and subtly glamorous. Shop signature two piece sets cast in cotton, corduroy, and terrycloth. Explore the current variety of cargo pants for spring. From muted checkered-print sets to iridescent bikinis paired with see-through cover-ups, Wavey is your elevated, effortless approach to streetwear by the beach.

MORENA MIA

For queer Latina fashion designer Aleja Jimenez, fashion is more than just clothes; fashion serves her cultural narrative and adds to the beat of society. Her brand, Morena Mia, blends her rich Mexican anc    estry with contemporary culture on the West Coast.

“Raised as the daughter of migrant parents hailing from Zacatecas and Jalisco, Mexico, Aleja’s childhood was infused with the rhythms of quebradita competitions and the rustic beauty of her abuelito’s rancho in the Sierra Madre of Zacatecas,” her brand website details. “These experiences became the canvas upon which Morena Mia was painted—a tapestry of vaquero, charro, and regional Mexican sub-cultures.”

For Rachera-inspired lingerie, look no further than the Amor Propio collection. For a western take on nightlife looks, check out the Bandida collection. And for your urban cowgirl dreams, shop the Western Trap collection. From tops to bottoms, hats to boots, Morena Mia is home to fashion collaborations seeking to disrupt and empower—or as the brand puts it: “making our barrios the runway for bold self-expression.”