Shakira faced a major race against time to save her World Cup video dress

• The creative team worked under extreme pressure, transforming a hotel room into an improvised workshop to design Shakira’s look.
• Gunnar Deatherage, Christopher Minafo and Katie Mamie led the artisanal construction of this key costume for the 2026 FIFA World Cup.
• The outfit, designed to highlight the ‘Dai Dai’ choreography, became a centerpiece due to its technical construction and its race-against-time creative process.

The recent creation of the outfit that Shakira sports in the video for “Dai Dai,” the official song of the 2026 FIFA World Cup, emerged not from extensive planning in a professional design studio, but as the result of a frantic four-day adventure marked by improvisation and technical urgency.

Everything seemingly began in Medellín, where the talented creative team, comprised of Gunnar Deatherage, Christopher Minafo and Katie Mamie enjoyed their vacation until they received an unexpected call to join the Colombian superstar’s project; without a moment’s hesitation, the three professionals took a direct flight to Miami, kicking off a race against time that allowed not a single second of rest to deliver the star’s main look and six additional costumes for her backup dancers before the dress rehearsal.

Artisanal creation in an improvised setting

Faced with the absolute lack of a conventional sewing workshop, the team’s logistics shifted entirely to a hotel room, a space that became the epicenter for rapid technical decisions and constant urgent shipments of materials from across the city; in this regard, Gunnar Deatherage led the complex construction of the wardrobe through meticulous manual crochet work with a leather base and turquoise beads, ironically remembering how his old school weaving classes, for which he used to get in trouble ultimately defined his professional success alongside one of the world’s biggest pop artists.

 

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Una publicación compartida de Muzikali Récords (@muzikalirecords)

The complexity of the design, which combines jade and blue tones, also required close collaboration with stylist Nicholas to achieve a bra base with hand-embroidered appliqués, thus ensuring the necessary stability so that Shakira could execute her movements with total freedom during the “Dai Dai” official video choreography.

Visual impact at the great soccer celebration

The final result is a bold two-piece construction that prioritizes mobility and stage impact, allowing the outfit to stand out for its defined identity and its ability to capture the public’s attention in every frame of the “Dai Dai” music video for the 2026 FIFA World Cup. Furthermore, after completing grueling shifts without sleep for two consecutive nights, Shakira’s team successfully delivered the project just before the deadline, concluding a journey that demonstrates how passion and techniqu4 days, 0 sleep: The crazy story behind Shakira’s ‘Dai Dai’ World Cup outfite overcome the most difficult space constraints. Likewise, this costume already profiles as one of the most talked-about elements of the 2026 FIFA World Cup, establishing itself as a brilliant example of how high-end fashion articulates perfectly with the sports spectacle to create viral moments that transcend the screen.