Shades of Beauty’ Kicks off Season 3 with Dwight Allen O’Neal and a Take on BIPOC Consumer Advocacy

Get ready, because LATV’s Shades of Beauty is back with a bang. In the latest episode, “It’s All About You: Advocating for BIPOC Consumers,” we address economic empowerment, breaking beauty standards, health and wellness disparities, cultural competence, social justice, and equality.

Our dynamic duo, Najah Elessie and new host Zashia Santiago, guide you through an in-depth discussion about creating a more inclusive industry that recognizes and celebrates the beauty and well-being of all individuals, regardless of their racial, gender, or ethnic background.

Dwight Allen O’Neal talks about the importance of BIPOC representation on the latest episode of “Shades of Beauty”

Watch the full interview with Dwight Allen O’Neal on LATV+!

Najah, who is the founder of her own skincare line, and Zashia shed light on the increasing visibility of people of color in the beauty industry. Zashia shares a personal story about her perspective as a fair-skinned woman and its impact on her daughter. Together, they highlight why the representation of Afro-Latinas and black women matters in the billion-dollar business, and point out the importance of products for consumers of all skin tones.

Empowering and listening to BIPOC consumers can help:

• Create economic and consumer empowerment
• Break traditional beauty standards
• Address health and wellness disparities
• Build cultural competence
• Spark social justice and equality
• Celebrate cultural diversity
• Educate and raise awareness
• Spread cultural appreciation, not appropriation

Adding a unique perspective to the episode is guest Dwight Allen O’Neal, a multifaceted TV Host, Influencer, Award-Winning Director/Producer/Writer, Manager, Bigo Agency Owner, Beauty Mogul, & DAT. As an advocate for HIV/AIDs, Trans Rights, and beauty professionalism, Dwight brings his wealth of experience and passion to the conversation.

Meet Dwight Allen O’Neal

Dwight’s journey began in Little Rock, Arkansas, before moving to NYC and its bustling beauty scene. He recalls how he started as a makeup artist, danced with celebrities in Times Square, and found his calling in the beauty industry, all while highlighting the lack of BIPOC representation in major meetings.

Co-founding Rose Neil Consulting, Dwight not only works with BIPOC brands, but he also actively champions BIPOC consumers. He recounts a pivotal moment when he challenged a major company about the lack of representation in their advertising, sparking his commitment to using his voice to open doors and advocate for change.

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A post shared by Dwight Allen O’Neal (@onealappeal)

Dwight discusses his role in empowering BIPOC brands and consumers, highlighting the hurdles that BIPOC brands face in the beauty space. He also emphasizes the importance of social media in building a brand’s presence and visibility, advocating for platforms like TikTok and Instagram by engaging with micro-influencers and creating a buzz before entering the retail space.

The trio then delves into the role of marketing, packaging, and branding for BIPOC products. Dwight compares it to dressing up for a party, emphasizing the need for captivating packaging that appeals to a broader audience while maintaining cultural authenticity.

Before wrapping up with a fun game, Dwight sheds light on the unique programs at Rose Neil Consulting, including an education ambassador program that ensures brands not only make it to the shelves but thrive there. His words resonate crystal clear – it’s not just about selling to friends and family; it’s about leaving a mark in the beauty world at large.

Watch the full interview with Dwight Allen O’Neal on LATV+!