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Regional Mexican Music Takes the World by Storm
Regional Mexican music has been a beloved genre in Latin America for decades, but it is finally gaining the attention it deserves worldwide. This traditional musical style, also known as “música norteña,” features a variety of instruments, including the accordion, bajo sexto, and tuba, and is often characterized by its upbeat, lively rhythms. And now, with the rise of artists like Peso Pluma, who broke records for being the first artist to perform música regional mexicana on The Jimmy Fallon Show and Grupo Frontera, this genre is taking the world by storm.
Peso Pluma and Grupo Frontera
At just 23 years of age, Peso Pluma, born Hassan Emilio Kabande Laija, has jolted the Latin music industry. In just a few months, he has become a global sensation, with four songs currently in Spotify’s Top 50, two in the Top 3, and is now being called the next Bad Bunny.
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Doble P is known for singing “corrido tumbado” or “corrido bélico”, genres within the regional Mexican music, and mixing them with current urban and reggaeton styles, which has fueled his fame worldwide.
He hasn’t released many songs yet. However, each of them has become a global success, such as Ella Baila Sola, PRC, AMG, La Bebé remix, and El Azul. He has also collaborated with some of the biggest names in the music industry, like Junior H, Becky G, Nicki Nicole, and Marshmello.
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Last weekend, Peso Pluma took the Coachella stage during Becky G’s performance to sing their latest collaboration, Chanel, as well as Hassan’s song with Natanael Cano, PCR.
Similarly, Grupo Frontera originated in the United States, but their roots trace back to Mexico. Although their professional career began at the end of 2022, in less than a year they have been able to collaborate with popular artists and perform on some of the most prominent stages in the country. Their success has been largely attributed to their interpretations of songs by famous bands, including Morat, whose cover of No Se Va has been Grupo Frontera’s biggest hit.
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Grupo Frontera is composed mostly of American musicians of Mexican descent, including Adelaido Solís on vocals, Julian Peña Jr. on percussion and animation, Alberto Acosta on guitar, Carlos Frontera on drums, and Carlos Zamora on bass. The only non-American member is Juan Javier Cantú, originally from Monterrey, Nuevo León, who plays the accordion and sings.
The Mexican-American group skyrocketed into international fame after Bad Bunny presented himself during the first weekend at Coachella and announced that he was releasing a regional Mexican genre song with the band, coinciding with the recent success of Peso Pluma on music streaming platforms.
Grupo Frontera and Bad Bunny (@sanbenito)’s “un x100to” rises to #1 on the global Spotify chart with 10.134 million streams, biggest streaming day for a regional Mexican song in history. pic.twitter.com/quq6NSs68w
— chart data (@chartdata) April 19, 2023
Un x100to was released on April 17th, and it only took three days for it to top the list of most-listened-to songs worldwide on Spotify, knocking Peso Pluma’s Ella Baila Sola to number two. During Bad Bunny’s second presentation at the festival, he brought the band on stage to perform the song together live for the first time.
But what is it about regional Mexican music that is resonating with audiences now?
For one, it’s a genre that is steeped in tradition and heritage, with roots that trace back to Mexico’s rural areas. Many fans of the genre have a personal connection to it, having grown up listening to it at family gatherings and celebrations. Additionally, regional Mexican music has been known for its emphasis on storytelling, with many of its lyrics exploring themes of love, heartbreak, and the struggles of everyday life.
Now, regional Mexican music has also benefited from increased visibility in mainstream media. Even before collaborating with Grupo Frontera, Bad Bunny first incorporated regional Mexican elements into his music when he released “Soy El Diablo,” with Natanael Cano, and declared himself a fan of the style.
And with the growing popularity of Latin music in general, thanks in part to the success of crossover stars like Shakira and J.Lo, it’s no surprise that regional Mexican music is also finding a wider audience.
With Peso Pluma and Grupo Frontera continuing to rise in popularity, it’s clear that regional Mexican music is finally getting the recognition it deserves. With its infectious rhythms and relatable lyrics, this genre has the power to bring people together and create a sense of community. And as it continues to evolve, we can expect even more new and exciting artists to emerge.
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