How Reina Rebelde Cosmetics Embraced Mexican-American Identity | American Latino

The brand Reina Rebelde was born out of Regina Merson’s passion for makeup and extreme pride for her cultural identity as a Latina. Growing up in Mexico, Regina’s makeup obsession started with the telenovela “Rosa Salvaje” and sitting at her mother’s feet watching her beauty rituals. Her collection is equal parts wild and unpredictable, bold and impractical, feminine and luxurious, sexy and severe — in many ways, perfectly reflecting her identity as a Mexican woman embracing an American life. From S20 E8