Messi Joins Agüero’s Krü Esports: A Game-Changing Partnership in the World of eSports

Messi Joins Agüero’s Krü Esports
In a surprising turn of events, the world of gaming received a shock as Lionel Messi, the world’s best soccer player, joined forces with his long-time friend and former teammate Sergio “Kun” Agüero, to become the co-owner of Krü Esports. This unexpected alliance marks a milestone in electronic sports history, combining the skills of two soccer legends with the rapidly expanding universe of competitive video games.
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After weeks of speculation and cryptic hints, Agüero took to social media to reveal the groundbreaking news. In a video posted by the CEO of Krü Esports, Agüero began by acknowledging the three remarkable years of the organization’s existence while alluding to an upcoming significant change. He then announced that he would no longer be the sole owner of Krü Esports, introducing none other than Lionel Messi as his new partner.
At that moment, Messi, a close friend of Agüero since their youth team days, appeared on screen, donning headphones in front of his computer and declaring, “Well, let’s play.” The agreement between Messi and Agüero signifies a fusion of experience and talent from the world of traditional professional sports with the dynamic realm of eSports. The objective is clear: to contribute to the growth and development of competitive video games while bringing their international influence to the gaming community.
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Agüero expressed his joy about sharing the club with Messi, emphasizing the honor of having the best soccer player in history as his partner. He highlighted Messi’s influence in projecting values such as perseverance, humility, and resilience, qualities that will undoubtedly contribute to the overall ethos of Krü Esports.
Krü Esports, founded by Agüero in 2020, has quickly risen to prominence, earning respect and admiration globally. The club has become a bridge between different regions, motivating individuals to strive for their goals without limits, as well as creating a community, offering quality content, organizing events, and providing exclusive experiences for eSports fans. The partnership seeks to consolidate its expansion beyond Latin America and to connect with sports culture worldwide, offering players and fans the best gaming experiences.
Also Read: Why did Messi decide to join Inter Miami?
eSports in Latin America
eSports, or electronic sports, are competitive video game competitions that have evolved from casual gaming to a professional, organized activity with a massive following. These competitions involve teams or individual players competing in popular games like League of Legends, Counter-Strike: Global Offensive, Dota 2, and Rainbow Six Siege.
Similar to traditional sports, eSports are organized into leagues and game types, sharing a structure with their conventional counterparts. Popularly known as gamers, participants in this digital environment can compete individually or on teams, earning titles and rewards whose magnitude depends on competition type and sponsoring entities. Professional dedication and daily training are essential for eSports players, with salaries reflecting their skills and their popularity often rivaling that of traditional sports stars.
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The eSports industry has witnessed exponential growth, with players earning substantial prize money and teams securing important sponsorships. In 2022, the Latin American eSports market generated $500 million in revenue, and this figure is expected to grow to $750 million in 2023. Factors contributing to this growth include the increasing popularity of video games, advancements in technology enabling global broadcasts, and a growing interest from sponsors.
Forbes magazine has recognized the top 10 eSports teams in Latin America for 2023, showcasing the dominance of Argentine and Brazilian teams.
- Isurus Gaming (Argentina)
- Furious Gaming (Argentina)
- 9z Team (Argentina)
- Kaos Latin Gamers (Puerto Rico)
- INTZ Esports (Brazil)
- paiN Gaming (Brazil)
- MIBR (Brazil)
- Furia Esports (Brazil)
- Red Canids (Brazil)
- Sharks Esports (Brazil)
When talking about Mexican teams, Estral Esports and 19eSports stand out, boasting large fan bases, top-level players, effective management, and strong sponsor support.
The success of these teams serves as a blueprint for the future of eSports in Latin America, where the industry is poised for continued expansion. The combination of increased video game popularity, advanced broadcast technologies, and growing sponsor interest ensures that eSports will become an even more prominent and accessible sport in the years to come.
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