Multicultural Marketing Guru Lucinda Martinez Leaves HBO

This story first appeared on The Hollywood Reporter.

Here at LATV, we like to give credit to those who are elevating Latinx creators and their presence in the media landscape. In particular, we’d like to recognize the efforts of HBO’s Lucinda Martinez who has decided to leave the network after 20 years. As the executive VP of brand marketing, her work focused on amplifying the public image of content not only for Latinos, but also for Black, Asian, and LGBTQ communities.

Martinez led marketing campaigns that laid the blueprint for the network’s more diverse programming. Drive-in showings of “Lovecraft Country“? She did that. Block parties for “Insecure?” She did that too. Emphasizing the company’s branch of Latino content? You get the picture, and that’s only the tip of the iceberg.

Martinez reflected on her time with the company in a statement:

“I arrived at HBO 20 years ago excited to tackle a new job at a new company. It became so much more than I could have ever wished. I’m grateful to all those, too many to name, that mentored and guided me along the way. Most importantly, I’m proud to have built and led a diverse team of supremely talented creatives and executives, proving you can equally stand for the right values and deliver across all metrics of success. We accomplished many firsts, and our work and growth together has been my greatest professional joy. Now, it is the time to write the next professional chapter (with a little family time first).”

In an interview with The Hollywood Reporter, Martinez stressed the importance of engaging with multicultural audiences at all times instead of simply February, June, and September. We look forward to see how she will continue to stand up for the underrepresented with her marketing prowess.