Let’s Empower Skincare Education in the Social Media Era

In the age of digital connectivity, where information is at our fingertips, skincare education has become increasingly important. National Healthy Skin Month is a perfect reminder of the need for accurate, reliable information about skincare, especially in this time dominated by social media.

The Influence of Social Media on Skincare Knowledge

Statistics reveal a fascinating trend: more than 40% of consumers use social media to learn about skincare trends. However, this comes with a warning: 80% of women and 74% of men believe that the skincare industry is rife with misinformation. This discrepancy highlights the critical need for credible, science-backed skincare education.

The Great Face Race: A Step Towards Reliable Skincare Education

In response to this need, Neutrogena has launched the Great Face Race, a social-first content series. Hosted by Brand Ambassador Sydney McLaughlin-Levrone, this series aims to demystify the science behind skincare. It features dermatologists and influencers who provide insights into skincare aggressors, ingredients, routines, and more, focusing on the efficacy and efficiency of skincare practices.

The Youth and Skincare: A Closer Look at the Statistics

The demand for trustworthy skincare information is exceptionally high among the younger demographic. 53% of young women enjoy watching skincare routine videos on social media, with 40% following dermatologists and 43% following influencers for advice. This trend is even more pronounced among young Hispanic women, with over half of them turning to social media for skincare guidance.

Interestingly, young women are more likely to learn about skincare from social media (51%) than dermatologists (37%). This preference underscores the influence and responsibility of social media platforms in disseminating skincare knowledge.

The Role of Dermatologists and Influencers in Skincare Education

When seeking skincare advice on social media, young girls tend to trust dermatologists (45%) and credible influencers (43%) over ‘skinfluencers’ (40%). This preference indicates a discerning skincare information approach favoring expertise and credibility.

For the Hispanic community, the statistics are even more telling. 60% of Hispanic respondents indicated a willingness to adopt a more health-focused approach to facial skincare, provided they better understood their skin functions. This is 1.2 times more likely than the general population, highlighting the unique skincare education needs of different ethnic groups.

Empowering Consumers with Knowledge

The Great Face Race is more than just a marketing campaign; it’s a step towards empowering consumers with the knowledge they need to make informed skincare choices. By providing access to expert advice and demystifying skincare science, Neutrogena is helping to bridge the gap between social media trends and factual skincare information.