Meet Lea Lanverde founder of ‘Riqueza,’ financial powerhouse by la gente for la gente

We kick off Small Business Week by highlighting a Latina-Owned platform that’s creating the next generation of Millonarios!

Affectionately known as the “Latina Wealth Activist,” Dallas native Lea Landaverde is revolutionizing the financial landscape with her innovative approach to wealth management and education. Lea is a trailblazer in her field, dedicated to empowering underrepresented communities through financial literacy and advocacy.

As the founder of The Riqueza Collective, Lea has established a holistic financial coaching practice aimed at providing bilingual financial education to the next generation of wealth builders. Armed with a Masters in Finance from the University of Utah and certification as a practitioner of the Trauma of Money, Lea brings over 9 years of industry experience to her mission.

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Lea and her team are dedicated to demystifying the world of dinero and ensuring that prosperity becomes a birthright for all.

With a captivating presence on social media, Lea has amassed a following of over 100k followers, earning her the prestigious title of Best Fintok Creator for Hispanic-Focused Content of 2023 from Debt.com. Her impact extends beyond digital, as she was honored with the title of Best Professor of the Year for 2021 at Utah Tech University, where she educates incarcerated youth on financial literacy.

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At the core of The Riqueza Collective’s mission is the commitment to fostering financial empowerment through inclusive, transparent, and trauma-informed financial services, media, and education.

“Riqueza is not just a financial education and media company; it’s a movement,” says Lea. “Our currency is community, and our goal is to empower BIPOC, LGBTQ+, and women on their path to wealth through activism, education, community, and wellness.”

With her visionary leadership and dedication, Lea Landaverde is paving the way for a future where financial equity is not just a dream but a reality for all.

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