05.21.22 |

LATV New Programming Unveiled! See What We’re Up to For 2022-2023

LATV New Programming Unveiled! See What We’re Up to For 2022-2023

LATV Network unveiled its programming for 2022-2023, which presents thousands of hours of prime time original content, between talk shows, comedy series, sports programming, live events and Latino culture news, produced and hosted by LATV’s own multicultural talent.

If you know a bit of our history, you should know in 2007 LATV became the first ever bilingual National TV Network. So, serving the Latino community as a content hub, talent incubator and advocate has been our priority for over 15 years. We empower creators from our community to produce content that encompasses themes that resonate most with our audience including Latino culture and Latina empowerment, as well as LGBTQ+ and Afro-Latino pride. 

We are, certainly, a network of inclusivity and diversity —our mission is and always will be to be the Latino Voices Redefining Culture.

For that same reason, next season’s programming includes a rainbow of new original series and the return of our inclusive, award winning, flagship inclusive talk shows: “The Zoo,” “The Q Agenda,” “Get it Girl,” and, “Blacktinidad” – the only show representing Afro-Latino culture on primetime. 

So, what do we have in store for the fall and going into 2023? 

LATV is most excited to announce a brand new music docu-series entitled Freequency, hosted by Austin Brown of the Jackson family (yes, THE Jackson family) featuring members of multicultural music dynasties like Diana Ross and her son Evan, among many others. This show will give you an authentic look at the heart and soul that goes into each artistic endeavor crafted by a musician, as well as how the professional development of an artist directly correlates with their personal growth. 

Also, through our new partnership with CONCACAF we’re going to premiere Ganadoras, a slate of sports content that is curated by women for women, and includes highlights and courtside interviews, along with profiles and lifestyle segments about women’s sports. 

Joining Ganadoras and Freequency will be Royal-T, a quirky and eclectic magazine series visualized through the Trans-Latina lens. 

This is just a taste of the new programming our development teams are working on, and we have more new series coming, including a series about Latino Sneaker culture, live comedy specials and even reality TV. 

And the good news is, YOU can be a part of the content creation process right from the beginning. This upfront, LATV is launching “Greenlight Partner” opportunities, which means your brand can collaborate with our creative team on the development of LATV content. The concept of “greenlight partners” came from the growing and constant demand from clients for LATV’s flexible and efficient branded content.

How does a “Greenlight Partner” at LATV work?

FOR EXAMPLE; Royal-T is a new series with a “Greenlight Partner,” which means in the credits of every episode of Royal-T you will see the brand that made the series possible. This is an ideal opportunity for partners looking to make a deeper connection with their target demographics. 

We’re gearing up for the Summer!

Our LATV app is getting a makeover and will be reintroduced in June, just to add to our reach on linear, where we are in 53 Million total households representing 12 Million hispanic households across the TOP key DMA’s such as LA, New York, and Miami totalling 82% of the hispanic market. AND…when it comes to digital we’re rapidly growing and have a reach of over 24 Million Hispanics, and our digital platforms account for about 4 Million cross-device uniques a month.  

What about our influencers?

We can hook you up with like-minded creators of different scales who speak the language of our audience. And of course, our influencer curation process is done with partnership and brand safety in mind.

HERE’S A TASTE OF EXCITING NEW SERIES COMING TO LATV PLATFORMS.

The Q Ball

A 1-hour variety show special “The Q Ball.” Inspired by the Vogue balls of New York, this special will feature the cast of LATV’s award winning Latine LGBTQ+ talk show The Q Agenda, celebrity guest and exclusive performances.

Latino Alternative Summit

LATV will host a small business summit for Latino entrepreneurs in our very own production studios in Los Angeles where booths and mini-sets will be built for different Latino-owned small businesses.

HHM Comedy

During Hispanic Heritage Month we will celebrate our culture throughout all LATV’s primetime shows. We will conclude the campaign with a Hispanic Heritage Month comedy special featuring 3 celebrity Latino comedians.

How do you want to redefine culture with us?


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