It’s 2022 and we’re still dealing with the backlash of the word Latinx… Because it seems like the majority of Latinos do not like it.

It sounds cool and shows inclusion, but does it resonate with the community? Let’s unpack that. 

See what the voice of the people reveals in this report made by CulturIntel and CienPlus in which they listened to over 762K digital conversations to discover how Hispanics really want to be addressed.

Hispanic Labels

A new study mining 762K digital conversations to help you understand how your Hispanic customers want to be addressed.

Cultural labels relate to how a community perceives itself, it can either help us connect or totally disconnect us from them. 

For the Hispanic community, there have been 3 different labels used in society: 

• All generations have a preference for the term Latino/Latina, they like it 1.6x more than Hispanic and 6.8x more than Latinx.
• Older generations are more accepting of the term Hispanic than the younger ones.
• Most dislike the term Latinx with almost 80% of conversations about Latinx being negative 

All generations have a preference for the term Latino/Latina, they like it 1.6x more than Hispanic and 6.8x more than Latinx. 

Older generations are more accepting of the term Hispanic than the younger ones. Most dislike the term Latinx with almost 80% of conversations about Latinx being negative.

“The Latino community does not need to be exed. Most Latinas, Latinos, Hispanics did not ask for it.”

Finally, Latine is latest gender-neutral term used mainly by Spanish-speaking, Latin American cultures. Does this mean it’s time to replace Latinx?

Download the full report and See what they had to say!