Latino Icons in Fashion: How These Designers Are Changing the Game

Storytellers explores the journeys of five visionary designers who are redefining the fashion industry by blending cultural heritage with contemporary innovation. From Bryan Escareño’s nostalgic designs that capture the essence of 90s Chicano culture to Monica Santos’ dedication to sustainability through her unique brand Santos by Monica, each designer brings a fresh perspective to the table. Marina Larroude’s career, marked by her rise in the world of luxury footwear, merges her Brazilian roots with international appeal, while Pechuga Vintage (Johnny Valencia) reimagines vintage fashion with a bold, avant-garde twist. Lastly, Andrea Salazar, with her brand Seta Apparel, showcases modern femininity and empowerment through sleek, versatile designs. Together, these designers are not only creating fashion but also telling stories that resonate deeply with their cultural backgrounds and personal journeys, proving that fashion is more than just clothes—it’s a statement of identity and creativity.

Bryan Escareño: Redefining 90s Nostalgia Through Amor Prohibido

Chicano fashion designer Bryan Escareño is known for his brand, Amor Prohibido, which taps into 90s LA nostalgia. Growing up in Venice, CA, with parents from Michoacán, Escareño found his artistic path through adversity. His journey in fashion began despite his father’s machismo, which saw sewing as unsuitable for a man. However, Escareño embraced his passion, reflecting on childhood memories of family gatherings and the distinct clothing his relatives wore. His designs channel this past, merging it with the artistic renaissance he’s part of today. Now, Amor Prohibido reimagines high fashion through the lens of Chicano culture, offering collections that tell personal stories in New York, Paris, and beyond.

You can watch more about Amor Prohibido here.

Monica Santos: Crafting Sustainability with Style

Monica Santos is the founder of Santos by Monica, a fashion label focused on sustainability and ethical practices. Her journey is one of persistence, particularly as her designs gained traction in the fashion industry, sparking imitations. Despite the challenges, Santos has stayed true to her vision, crafting garments that stand out for their ethical craftsmanship and timeless style. In interviews, Santos often reflects on the importance of transparency in fashion, a value she continues to uphold as her brand evolves.

Marina Larroudé: From Fashion Editor to Footwear Powerhouse

Brazilian-born Marina Larroudé made her mark in the fashion world as an editor at Vogue before launching her eponymous footwear brand, Larroudé. Known for bold, playful designs, Larroudé’s shoes combine elegance with comfort, making them a hit with fashion-forward women. Her story is one of reinvention, moving from editorial work to the creative and entrepreneurial challenges of running her own business. Larroudé’s brand reflects her vibrant personality and her global fashion sensibility, catering to women who want style without sacrificing comfort.

Johnny Valencia (Pechuga Vintage): Curating Stories Through Vintage Finds

Johnny Valencia, founder of Pechuga Vintage, is a true storyteller in the world of fashion. His boutique, known for its curated vintage pieces, reflects his passion for finding one-of-a-kind garments that speak to the histories of past eras. Valencia’s approach to fashion is rooted in sustainability, blending high fashion with the artistry of carefully selected, pre-loved items. Based in Los Angeles, Pechuga Vintage has become a hub for fashion enthusiasts seeking unique, high-quality pieces with rich backstories.

Andrea Salazar: Elevating Women’s Fashion Through SETA Apparel

Colombian-born Andrea Salazar is the visionary behind SETA Apparel, a brand dedicated to empowering women through chic, versatile designs. Salazar’s collections stand out for their luxurious fabrics and attention to detail, offering clothing that seamlessly transitions from day to night. With a focus on modern femininity, Salazar’s brand celebrates strong, confident women who embrace elegance in their everyday lives. Her work continues to gain recognition internationally, solidifying her place in the fashion industry.