Two Latina Sisters in Texas Are Keeping the Lowrider Legacy Alive

Lowrider culture originated in the United States in the 1940s and 1950s. It emerged primarily in Mexican-American and Chicano communities in Southern California, particularly in the Los Angeles area. The term “low rider” originally referred to customized cars that were lowered close to the ground, often with hydraulic systems that allowed for adjustable height.

It revolves around the customization and appreciation of classic cars, typically American cars from the 1930s to 1970s, that have been modified to have lowered suspensions, elaborate paint jobs, and unique accessories. Lowrider’s are known for their distinctive style, with attention to detail and craftsmanship.

Lowrider culture is about more than just cars; it encompasses a lifestyle and sense of community. Lowrider clubs and events provide spaces for enthusiasts to connect and showcase their vehicles, often with a strong emphasis on family and community values. Music, particularly oldies and low rider-themed songs, is an integral part of the culture, with low riders often featuring custom sound systems to blast their favorite tunes. Furthermore, the Latino community goes hand-in-hand with Lowrider culture. It is deeply rooted in the Chicano community.

The Latina Sisters Continuing the Lowrider Movement

Although Lowrider culture is no longer as present as it used to be, it is not gone. In fact, a pair of Latina sisters in Dallas Texas are making sure people don’t forget. 19 year-old Mercedes Mata and 22 year-old Mariah Mata, are showcasing their impressive 1984 Chevy Monte Carlo.

Their lowride called La Mera Mera, which translates to “The Big Boss” has a beautiful pink and glittery color. The sisters are part of the Dallas Lowriders club which was founded by their late uncle. However, these women didn’t grow up loving lowriders. Lowriders were a tool used by their father to rekindle his relationship with his daughters. Their father Mark Mata, spent years in jail away from his daughters. A father going to jail can have a profound impact on his relationships with his kids. Incarceration can disrupt family dynamics, create feelings of abandonment or loss, and hinder the ability to maintain regular communication or involvement in their lives.

When Mark got out he began fixing up cars to turn into Lowriders and he showed his daughters. Something about building a car from the ground-up sparked a real interest in lowriders for the girls which eventually grew into a passion for them. The sisters have started their own brand Livin the Sueno, which is a clothing line that uses artwork from their late uncle. These ladies showcase the opportunities women have to break into male dominated cultures and make it their own. In addition, they are inspirational entrepreneurs who are turning their dreams into a reality. 

Women’s representation in Lowrider culture

There are very few women that are part of the lowrider culture. That is why these two sisters are even more special. The importance of female representation in a predominantly  masculine setting cannot be overstated. It challenges gender norms, promotes diversity, and fosters inclusivity. It empowers women and girls, inspiring them to pursue their passions and break barriers.