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Latina Entrepreneurs Leading the Way on Women’s Entrepreneurship Day
Latinas are one of the fastest-growing entrepreneurial forces in the United States, and Women’s Entrepreneurship Day is the perfect moment to recognize their impact.
According to the most recent State of Latino Entrepreneurship reports, Latina-owned employer businesses now total over 104,000, representing more than a quarter of all Latino/a-owned firms. The growth is remarkable: from 2018 to 2023, Latino-owned businesses overall expanded by 44%, even as white-owned businesses slightly declined. Revenue climbed too, rising 36% in the same period. Profitability rebounded post‑pandemic as well, with Latino-owned firms reaching 84% profitability in 2024, surpassing white-owned firms.
But the statistics tell only part of the story. Latina entrepreneurs continue to face significant obstacles: lower approval rates for loans, limited access to capital, and the overlapping challenges of gender and ethnicity. Latina-owned businesses receive just 39% of the funding they request from banks, compared with up to 67% for white male-owned businesses. And yet, Latinas keep building, innovating, and transforming industries on their own terms.
Today, we spotlight several Latina founders who embody that spirit of resilience and creativity.
Stephanie Montes – Founder of The Brand Nue
Frustrated by the lack of comfortable, inclusive options in backless and strapless fashion, Stephanie Montes created The Brand Nue, a skin‑safe, body‑positive adhesive bra designed for every shape and shade. What began as a personal solution became a revolutionary alternative to harsh duct tape and ill‑fitting bras.
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Beyond its design, Nue is rooted in impact. The company partners with The Bra Recyclers to combat textile waste and donates a portion of proceeds to the Breast Cancer Research Foundation, making each purchase meaningful on multiple levels. Montes’ mission blends sustainability, comfort, and empowerment, proving that thoughtful innovation can truly reshape an industry.
Rea Ann Silva – Creator of the Beautyblender
Rea Ann Silva transformed the beauty industry with the creation of the Beautyblender, a tool that became a global phenomenon. Before she was an entrepreneur, Silva was a celebrated makeup artist working on major television sets in Los Angeles. But long hours on set revealed a gap: she needed a handheld tool that could deliver an airbrushed finish without the heavy equipment.
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That need sparked the invention of the Beautyblender, now an essential in makeup kits worldwide. Silva’s entrepreneurial climb wasn’t easy: she faced skepticism as a Latina business owner and battled counterfeit versions of her product, but her commitment to craftsmanship and innovation propelled her brand into the spotlight. Today, the Beautyblender and its extended product line have earned Silva a place in the Allure Best of Beauty Hall of Fame, solidifying her influence as a true industry pioneer.
Marverly Pierson – CEO of Binger Labs
Marverly Pierson is redefining wellness through Binger Labs, a company specializing in organic skincare and CBD products designed for healing and relief. Born in England and later educated in the U.S., Pierson carved her path through adversity, turning personal challenges into a thriving wellness empire.
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Under her leadership, Binger Labs became the official CBD sponsor of the Big Three, Ice Cube’s professional basketball league. NBA legend Julius Erving personally advocated for her products: a testament to their quality and impact.
Pierson’s vision goes even further: her Lifestyle Wellness Network integrates mental health services, fitness, and skincare under one mission: holistic community wellness. Her work stands at the intersection of entrepreneurship, advocacy, and healing, showing how business can uplift entire communities.
Kat Novoa – Founder of Babes of Wellness
Kat Novoa is reshaping the fitness world with Babes of Wellness, Compton’s first women’s queer-inclusive boutique gym. After years in a male-dominated fitness environment, Novoa envisioned a space centered on gentleness, trauma-informed practices, and radical self-acceptance.
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Her approach prioritizes emotional and physical safety. Through classes in yoga, Pilates, strength training, and her community initiative Café and Connection, Novoa helps women reclaim their bodies and heal through movement. Her work proves that fitness isn’t just about physical transformation, it’s about building confidence, community, and inner peace.
Andrea Jimenez – Founder of Herb Club LA
Chicana herbalist Andrea Jimenez is reconnecting Los Angeles communities with the land through Herb Club LA, an initiative offering workshops in herbal medicine, sustainable farming, and native plant education. Inspired by her grandmother’s knowledge of traditional healing, Jimenez blended cultural heritage with environmental activism to build a movement rooted in accessibility and empowerment.
Herb Club LA operates in community gardens, schools, and public spaces, reaching those without traditional access to wellness resources. Jimenez’s mission is simple but profound: help people nurture their health through nature. Her work has earned national recognition for its impact on food justice, sustainability, and cultural healing.
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These women represent only a fraction of the Latina entrepreneurs shaping the future of business. Their innovations span beauty, wellness, sustainability, fitness, and community healing, yet they share a common thread: they turn barriers into blueprints, challenges into creativity, and personal stories into collective impact.
On this Women’s Entrepreneurship Day, we celebrate their leadership, honor their contributions, and uplift the countless Latina entrepreneurs forging their own paths forward. The future of entrepreneurship is Latina… and it’s only getting stronger.
