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Meet Sara Echeagaray, the Latina Injecting Gen Z Vibes into Too Faced Cosmetics
Latinas are rewriting the script for Latino success stories in the beauty industry and some of them have garnered a faithful audience and successful brand deals. This is the case of beauty enthusiast Sara Echegaray, who has taken her journey from TikTok fame to Hollywood stardom and a coveted role as the Creative Director-in-Residence for Too Faced Cosmetics. Born in McAllen, Texas, to Mexican immigrants, Sara defied parental expectations, choosing content creation over a traditional career in medicine.
In this Q&A with LATV, Sara shares insights into her unconventional path, from Disney+ breakthroughs to becoming a trailblazer in the beauty industry, offering a glimpse into the resilience and passion that fuel her success. Check it out!
Can you take us back to the beginning? How did your journey into content creation and acting start, especially considering the shift from being a drama enthusiast to gaining fame on TikTok?
The journey started on TikTok, where I would post videos of my everyday life and acting monologues just for fun and out of boredom during the pandemic. I’ve had a passion for acting since I was little, and TikTok really just became an outlet for me to share that with others and connect with people who love drama too. Eventually that community grew, and now we’re here! I’m still so amazed at how it happened, but more than anything, I’m grateful.
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Choosing a path in content creation over pursuing a traditional career like medicine must have been a significant decision. Can you share more about the challenges you faced when breaking the news to your parents, and how you navigated through those initial moments of uncertainty?
I think it’s different for everyone. I wanted to honor my parents’ wishes, but at the same time I knew I would be doing a disservice to myself if I didn’t pursue my personal dreams. When TikTok really took off for me, I realized it was something I had a chance at turning into a promising career and could potentially open doors for me in the acting world.
When I first told them I was dropping out, they were very uncertain about my decision, which, of course, is understandable, haha. They are immigrant parents after all and the idea of being a content creator, to them, didn’t seem as sustainable as medicine. I knew they were partly right. It was a huge risk, but I knew I wouldn’t ever forgive myself if I didn’t at least try. I never let my parents’ disapproval discourage me. Instead, I used it as motivation and it wasn’t long before I reached one million followers on TikTok and had a lot of different opportunities coming to me. I think it was at that point that it clicked for them that this was something legit. They’ve been super supportive ever since.
Bridging the gap between acting and beauty, you’ve recently become the Creative Director-in-Residence for Too Faced Cosmetics. How did this collaboration come about, and what does it mean to you to represent diversity in the beauty industry?
The collaboration came about quite organically, I would say. One day I received an email from the team at Too Faced offering me this amazing opportunity and I was shocked. I thought, ‘Wait, really? Me?!’. I thought maybe they sent it to the wrong Sara or something, haha. It didn’t feel real, but I was and I am still so grateful that they trusted me with this role.
It means a lot to me to be able to represent diversity in beauty. Growing up as a little girl who dreamed of being an actress, I always looked up to Selena Gomez on the Disney Channel and saw so much of myself in her – a fellow first-gen Latina who is the daughter of Mexican immigrants. And it’s been amazing to have been able to accomplish that myself in acting, and now beauty! I don’t really see many girls with my background in positions like this, so I’m really humbled that Too Faced saw something special in me.
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How has your cultural heritage influenced your journey and the choices you’ve made in your career?
I think coming from a Hispanic background, there is so much richness there and it’s such a blessing. My whole life I’ve been exposed to so many different cultures, people and perspectives. It’s been a huge influence on my life and character, and I think it has especially made me more mindful about my decision making. I think as a first-gen Latina I always try to consider my family, my future and, of course, I lean on my mami for advice all the time.
What advice would you give to those facing challenges or societal expectations that may seem to limit their potential?
The advice I would give to those facing challenges that limit their potential is to speak and, most importantly, LIVE in your truth! Remind yourself that no one is living your life and you owe it to yourself to see your dreams through, whatever they may be. The only person who needs to believe in you is you. With that, you’ll go really far.
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