A Disney movie inspired by Colombian culture is bringing all kinds of joy and collaborations with Latinx-owned brands and we can’t get enough of it. 

Don’t let your makeup run while you cry watching Encanto! But we’re sobbing over Alamar Cosmetics’ new limited edition makeup collection. 

Disney has collaborated with Alamar Cosmetics, a Cubana-owned brand that has been bringing the colors joy and fun from the island since 2018. This one is a first for Disney, but one more accomplishment that has come for the Habana-inspired brand after hard work, dedication and years of staying true to the cultura and vision for the founder of Alamar, Gabriela Trujillo. 

“I think, even though this film is centered around a Colombian family, it still is so special for all latinos because there are so many things that resonate for all of us. The fact that the family all lives under one roof, they have this beautiful love for each other, very familia oriented. Also, the music, the food, the vibrant colors are all reminiscent of our culture,’ says Gaby Trujillo, whose team is composed of Latinos from different countries.

But, how does an independent Latina owned brand land a collab with Disney? IG DMs, my friends! 

“We actually received a DM on Instagram from someone at Disney who happened to be an Alamar Mami or she had seen us and admired what we did. So when the opportunity came to find a brand or beauty business to collaborate with, she thought of us. So, just having someone who advocated for us that wanted the beauty collaboration to be authentic and to be told through the eyes of Latinos, instead of going for mainstream beauty brands or brands that had more notoriety or had been around longer.”

Disney wanted a brand that was going to tell the authentic Latino story and represent the culture; from the colors, to the Spanish names of each eye shadow color and even Spanglish for the Spanglish speakers, because that’s what we do! 

Gaby Trujillo, Founder of Alamar Cosmetics

As an entrepreneur, Gaby stands for the motto of “go for what makes you unique, what makes you stand out” and stick to three foundation points that you will always go by. We can’t to continue to watch Gaby and Alamar grow!

The Alamar Cosmetics x Disney’s Encanto Collection includes:

• Disney’s Encanto Eyeshadow Palette ($32)

• Disney’s Encanto Colorete Powder Blush in “I’m Blawsome” and “Hermosa Rosa” ($17)

• Disney’s Encanto Sun Soaked Highlighter in “Flex Alert!” and “I’m the Light” ($21)

• Disney’s Encanto Madrigal Magic Mirror ($18)

• Disney’s Encanto Power Trio Eyeshadow Brushes ($20)

• Disney’s Encanto My Best Self Duo Complexion Brushes ($22)

• Disney’s Encanto Longwear Lip Glosses ($16) & Longwear Lip Liners ($13) in “Mira Bella” & “Dímelo Cantando” 

• Disney’s Encanto Spread Your Wings Liquid Eyeliners in “Lilac Sin Limites” & “Emerald Eternal” ($14)

Launching Thursday, November 18th on alamarcosmetics.com

Catch Alamar Cosmetics and Encanto Collection via the link on their site and stay tuned for Gaby’s full interview on Pinkafé.