Latin Music Sees Record Gains in the US Market

Latin music has been a looming zeitgeist for a minute now, with 2019 being one of its biggest years in recent memory. Now, RIAA numbers show that Latin music’s growth more than doubled the rest of the industry.

As a whole, the music industry saw most of its growth come through streaming services which accounted for $8 billion of the market’s $11 billion total. RIAA’s CEO Mitch Glazier details that over 80% of streaming revenue came from paid subscriptions.

In a Summer that was dominated by Latin Artists, we saw songs like Camila Cabello’s “Señorita” become a mega-hit, and Puerto Rican genre-bending artist Bad Bunny exploding onto the scene in a big way. The latter was evident a long time ago, as recounted by producer Young Hollywood with our very own Bruno Seros-Ulloa on LATV’s “The Zoo.”