Fútbol y Familia: Golden Moments and McDonald’s Special Edition Gold Sauce

Remember in 2019 when Carlos Vela scored 34 goals in one season? Do you remember where you were when Mexico defeated the U.S. in the 2025 Gold Cup? How many times have you jumped up and down with your son, your dad, or your cousins, each time Messi made Latin America proud out there on the field?

Fútbol is a maker of memories. Whether you get tickets to the game with your friends or watch at home during your tío’s carne asada, fútbol is a reason to gather. Between long work weeks, we look forward to those golden moments, those days off, wearing dad’s vintage jerseys, and eating our favorite meals.

Think about it: food and fútbol share the same essence. Watching a game and sharing a meal both nourish traditions and celebrate community joy. Just like McDonald’s Special Edition Gold Sauce, the best moments are the ones you savor together.

So, let’s enter our golden era—juntos.

On game day, put on your gold hoops. Stop for a moment and let the sunshine cast a golden glow across your skin. Roll through the McDonald’s drive-through and order McCrispy™ Strips with the new Special Edition Gold Sauce, and share this sweet and smoky treat with the whole family. Savor those first tangy bites. When you get to the fútbol stadium or pull up at your family’s asada, take selfies in the golden hour sunlight so you don’t forget days as beautiful as game days like this.

But just like summer, our golden era won’t last forever. The same goes for that tangy Special Edition Gold Sauce at McDonald’s. Embrace the gold while you can—on the field and at the table!

Each week this season, sprinkle lunchtime with different shades of gold. Check out the Bacon Special Edition Gold McCrispy™ or the Special Edition Gold Snack Wrap®.

Life can get busy! So, let’s make sure we celebrate the happy times we spend with our families and our friends, those golden moments shared over food and fútbol.

McDonald’s is tapping into that golden joy. Add some sweet, smoky, tangy Special Edition Gold Sauce to the table.