From empathy to Silicon Valley: The Latino family project that could become the next big tech launch in March

Juan Cereigido will launch the final version of Ato in March; this artificial intelligence combats loneliness in older adults. The Argentine entrepreneur operates from San Francisco to prepare mass production, seeking to integrate grandparents through voice; this project began from a real need; its goal is providing daily companionship to those who need it most today.

A technological solution inspired by family love

Ato emerged to help Beto, the creator’s grandfather, who always rejected smartphones or highly complex applications. The device functions without screens or menus; instead, it uses a knob and a single button to interact with total ease. Thanks to this design, users maintain fluid conversations, while receiving important reminders about their health and daily well-being.

The key boost from Mario Pergolini in Silicon Valley

The startup gained traction when Mario Pergolini decided to invest, after seeing a viral video of the prototype on social media. The businessman’s interest allowed Juan to settle in the global tech mecca; currently, the team produces successful units. The device already operates in Argentina, the United States, and Spain; it also has a growing presence in the Mexican market.

The first piece of tech my grandpa actually loves.

Meet Ato, an AI companion designed for seniors. It’s always there to talk, connect them with family, and keep their minds sharp.

With @gaspihabif we’re giving away 20 prototypes. DM us if your family is in the Bay Area. pic.twitter.com/hd15DTjGfY

— Juan Cereigido (@JuanCereigido) July 8, 2025

Privacy and design intended for the elderly

Security is a fundamental pillar; the device processes voice in real time without recording any private conversation. Before delivery, each unit is personalized with data about the final user’s interests and medical conditions, this configuration allows Ato to initiate dialogues autonomously; in this way, the device actively accompanies the grandparent.

The emotional impact behind technical innovation

For Juan, this invention transformed the relationship with his grandfather, allowing longer calls during his final year of life. Success lies in its human focus; technicians who always value the autonomy of the older adult designed it; by not requiring a phone, the system eliminates learning barriers; thus, technology unites current generations.

A launch that promises to change the bilingual market

In March, the company will seek capital to manufacture thousands of units, expanding into geriatric residences across the continent. The ability to operate in fifty languages positions Ato as a leader in modern assisted living solutions. This story proves that Latino talent has no borders; since our cultural sensitivity allows us to create global solutions that others simply ignore.

The technological future has a Latino accent

For young Latinos in the United States, Juan is proof that our roots are a competitive advantage. The uncertain path does not matter; what counts is transforming a daily problem into a life mission with impact; your bilingual heritage is a powerful tool to lead; therefore, trust your vision to change the world.