Footballer Diana Flores Represents Latina Women Globally with a New Brand Deal

World champion Diana Flores joins team Under Armour to be their first flag football global ambassador.

Under Armour announced this collaboration in a press release via their website.

Quarterback Diana Flores led Team Mexico to gold at the 2022 World Games. Since the tournament, Flores’s life has been a whirlwind. Flores was an offensive coordinator for the AFC team at the NFL 2023 Pro Bowl then she starred in the “Run with it” commercial which was released during Super Bowl LVII. After the commercial, she had her jersey from the commercial inducted into the Pro Football Hall of Fame in Canton, Ohio. After getting thrust into the spotlight, Flores has caught the attention of major companies such as Under Armour.

“I think everything started rolling right after the Super bowl commercial. I’ve liked the brand since I started playing football. And then when this connection happened, to me, it was just an amazing thing to feel and to know that people connect…to give opportunities and a bit of a new path for the future generations of boys and girls.… I’m really happy to be part of the family right now. And excited for the future,” tells LATV writer Joseph Gonzalez

In the game of football, players rarely get to pick who they get to work with on and off the field. Flores had the unique opportunity to pick who she wanted to break down barriers with. Picking Under Armour was more than choosing the sportswear team with the best clothes or shoes. It was about finding the perfect fit for her. A brand that represents what she believes in and stands for.

“It was values that were appealing and what we shared,” Flores tells Gonzalez. “One is family and teamwork, for Under Armour, to be alongside their athletes and to help them be their best version is one of the most important things. To me, that’s so valuable, because, as an athlete, I also still have a lot of dreams to accomplish, I still want to keep growing and want to keep representing my country, representing women in sports. That was something that engaged me with the brand and also its mission. As I said, to build more opportunities and new paths for future generations was something that matches my personal life mission, I can say that more than ever, is clear to me. So the opportunity I have right now to work on those objectives in my life mission, alongside them is just a blessing,”

Flores has been a motivated person her entire life. She works hard and is always trying to grow as a person and individual. How does she do that? She gets inspired. One way she was able to get inspired and keep her drive is through a historical Under Armour saying “Protect this house”.

“my desire to keep growing, as an athlete and protecting my houses, as Under Armour says , protect this house for my team Mexico, representing Mexico at the highest level and keep bringing back home gold medals, to keep growing the support around the world, and keep collaborating to make a better future to make a change on sports for women and for men too,”

Flores and Under Armour have huge plans for the game of flag football. They wanna inspire the next generation to play the sport. How does a brand do that? They plan on giving back to Flores’s home country of Mexico and eventually the world. Boys and girls from the team “Red Pandas” from Ciudad del Refugio Orphanage in Puerto Nuevo, Baja California will be given gear and clinics. They will follow their journey and build a flag football community of dreams.

“We announced our collaboration to support a team from an orphanage, in Mexico,” said Flores “This is a team built up of boys and girls from the orphanage and an opportunity to give more tools and opportunities to keep practicing flag football to keep growing as their best versions is something amazing. That’s the one thing that we are both working together on to make the sport grow not only in Mexico, but the United States and around the world, and keep empowering and inspiring the future generations of girls and women,”

Flores has a passion for football, family, and her county. She wants to be the voice of her country for all Mexicans. She wants to represent the women of her country specifically. The platform Under Armour is providing for her can be the one to inspire millions. Inspiring millions to chase their dreams. Watching her run, juke, pass and win gold is influential. Seeing Flores wear the same clothes and be backed from the same brand who has a history of elite athletes on its team can spark that change.

“the love and passion I have, not only for my sport but for my country and my mission of opening new paths and opportunities for women. The ones we don’t have right now, giving them a voice, to allow them to feel seen. Because I’ve, I truly feel that representation matters. That feeling seen can make a huge difference. To feel that you’re allowed to dream big, and to feel that someone is outside, giving you a hand to accomplish your dreams. It is important. So that’s my life mission right now to make people seem to make people feel loved. Because one thing I know is that greatness starts in our minds, and lives, in our culture, lives, in our family’s lives, and who we are and where we’re from. And I feel that that knowledge can be powerful to make a difference for the future generations,”

Blood, sweat, and tears are shed by Flores to reach the pinnacle of her sport. Hours in the weight room, conditioning, watching films, and memorizing a playbook are what makes athletes great. These actions are known as “the grind”. If you look at the group Under Armour has curated, it is athletes who love the grind and had to grind to get where they wanted to be. The grind is second nature to Flores, making her the perfect sponsor for Under Armour.

“One thing I feel that represents Under Armour athletes is the grind,” said Flores “For most of us, our journey hasn’t been easy. We have been underrated. We haven’t had the platform, or the best support since the beginning of our careers. That’s something if you look at that most of the Under Armour athletes, it remains we have that in common. That’s one thing that makes us powerful in this family. I’m just super excited to be part of it,”

Doubt is something that runs through a human’s mind. It is what holds up back from doing what we wanna accomplish. Flores leaves no doubt and takes everything head-on. With the support of her teammates, family, coaches, and now Under Armour, there is no stopping her. If you struggle with doubt, not just with sports, but with anything if your life, Diana Flores shared this message to help you overcome that.

“Remember that you’re strong, that you have something valuable to bring to this world. Find your talents through what makes you feel happy and passionate, never stop finding them because they were always waiting for you to show up. You will always find allies during their journey. So never, never stop listening to what makes you happy. Never stop finding trust in yourself. Because dreams come true. And sometimes when you’re ready for whenever an opportunity knocks on your door, I guarantee you that reality can be way bigger than your dreams.”