Fashion Event “Estilo-X” Successfully Debuts in Napa

Four Latinas in fashion came together to address an industry gap: a chic, high-end space for Latinx designers to showcase new work, gauge current trends, and mingle.

Founded by Annie Grijalva, Jen Delara, Rosario Ochoa, and Stefany Hernandez, Estilo-X is the name of an event that debuted earlier this year in Napa, just outside the Bay Area. The evening featured a cocktail hour, a panel, a musical performance, a fashion show, and plenty of opportunities to connect.

For the founders, Estilo-X is meant to serve as an elevated platform for designers, models, and fashion executives to engage with the community. And by partnering with local brands, wineries, and businesses, the event also brings together a diverse range of vendors—all Latinx-owned.

“There really wasn’t a Latinx fashion space for us that was inclusive of sizes, that elevated small designers,” says co-founder Jen Delara. “[Estilo-X] gives that opportunity to showcase and test out, to give people a taste.”

Delara — born and raised in the Bay Area, with roots in Jalisco, México — has a background in marketing, branding, and community building. Years ago, when she launched The Haves Club, a garment rental company, she won herself a distinct corner in the vibrant sphere of fashion.

“In a nut shell, think of Airbnb, but for your closet,” she says.

What she offers garment-owners is a way to monetize outfits unworn in their closet. What she offers garment-renters is access to high-end pieces without the high-end retail prices. From one-time rentals to full-scale memberships, The Haves Club was not only a smart business idea, but a way for Delara to bridge community.

Estilo-X was another opportunity to do just that, and alongside other successful Latinas at different vantage points in the fashion industry.

“It was really remarkable,” Delara says, reflecting on the event. “I’ve worked with a lot of teams, but it’s rare to see a team that likes to get their hands dirty-dirty. I think that says a lot about us, this production, and the future of this production.”

They brought in fashion designers Jessica Silva and Janet Medina to headline the show. They had a reggaeton artist from Colombia set the tone. From podcasters to cosmetic specialists to armies of hair and make-up artists, Estilo-X was rich with creativity and aesthetic invention.

Their guest list included designers, investors, tech executives, influencers, winemakers, and city government officials.

“We tried … to be as inclusive as possible,” Delara goes on to say. “That was the whole goal: to inspire others to be able to show up, to be present, to just do it.”

Everything they did, they did with a make-it-happen mentality, and the event sold out.

On the heels of their success, the Estilo-X team is already putting together plans to produce this event annually, hopefully in different cities around the country. In the meantime, they will be growing their following, expanding their partnerships, and hosting smaller, more intimate dinners to continue the conversation about fashion and representation.

Today, Estilo-X is an event production. But, from Delara’s vista, it could turn into more. “It might be a brand,” she says. “It might [even] be a movement.”

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