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Don Omar’s 2025 Comeback Proves Why He’s Still the King of Reggaeton
Don Omar, whose real name is William Omar Landrón Rivera, is much more than just a reggaeton figure. He is a living legend. Celebrating 25 years in the music scene this year, he has been one of the pillars that pioneered the globalization of the urban genre from its roots in Puerto Rico to the largest stages worldwide.
His international debut came in 2003 with the album “The Last Don,” which sold over half a million copies in the United States alone. This album included hits like “Dile” and “Dale Don Dale,” marking the start of a musical revolution.
From then on, Don Omar became a hit-making machine: “Dale Don,” “Dile,” “Pobre Diabla,” “Ella y Yo,” “Salió el Sol,” “Bandoleros” (with Tego Calderón), “Taboo,” “Virtual Diva” and “Hasta Abajo” are just a few of the songs that defined an era.
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“Danza Kuduro,” his collaboration with Lucenzo, was a global sensation that broke records and became one of the most-played Latin songs in history. His versatility allowed him to venture into other genres like salsa, merengue, and bachata, expanding his reach and proving that his talent knew no bounds. Beyond his musical impact, he also made a notable mark in film, appearing in several installments of the ‘Fast & Furious’ franchise.”
Throughout his career, Don Omar has won three Latin Grammy Awards, twenty Billboard Latin Music Awards, a Billboard Music Award, three Premio Lo Nuestro awards, plus numerous international recognitions. He has been acclaimed by outlets like Billboard and Rolling Stone and named one of the most influential crossover artists of all time. In 2024, he received the “Global Icon” award from Premio Lo Nuestro, reaffirming his status as a reggaeton legend.
Don Omar’s Present
In 2024, Don Omar took the world by storm when he announced that he had been diagnosed with kidney cancer. Through his social media, he candidly shared the journey he was on. Fortunately, a surgery in June of that year was successful, and the artist soon confirmed that he was cancer-free. His message was clear: gratitude, faith, and strength.
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This experience was a turning point in his life, motivating him to inspire others with his story of overcoming adversity. In the artist’s own words: “It’s not a ‘why?’, but a ‘what for?’. People need to see that there is hope, that God performs miracles. I witnessed a miracle in my life.”
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In parallel with his recovery, Don Omar embarked on an ambitious international tour: “Back to Reggaeton,” his first in a decade. The tour kicked off in March 2024 in Reading, Pennsylvania, and traveled across the United States, Canada, and Mexico. It included two massive shows in Mexico City and was an overwhelming success. With over 335,000 tickets sold and more than $39 million grossed, the tour landed in the top 10 of the most important Latin tours of the year, according to Billboard Boxscore.
During the concerts, Don Omar delivered a two-hour show full of nostalgia and energy, showcasing his entire repertoire of hits. The tour was also a celebration of his 25-year career and the release of his EP of the same name.
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In 2025, Don Omar remains active, recently performing at the Sueños festival in Chicago, and he’s still planning to bring his music to more corners of the world. His legacy isn’t just measured by records sold or awards won, but by the mark he’s left on Latino culture and in the hearts of millions of fans.
Don Omar is not just part of history. He is the present and all signs point to him being the future as well.
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