Dannylux is the Regional Mexican Music Artist of the Moment

When it comes to regional Mexican music, artist Dannylux is keeping the genre stylish, young, and popular.

“Right now, it’s legendary what’s happening to Mexican regional music. It’s such a sick thing to be a part of that,” Dannylux says on the latest episode of LATV’s docu-series, STORYTELLERS.

Dannylux on STORYTELLERS

His music journey started as a teenager. When he was a kid in Palm Springs, his dad drove a garbage truck, and every once in a while, he’d bring home pots and pans, abandoned items the family would repurpose in their home.

One day, he brought home a guitar.

Dannylux was immediately drawn to the instrument. He begged his parents to put him in guitar lessons. There, he discovered untapped talent and a great love for music.

He went on to play in a norteño group, a mariachi group, jazz band, and even joined the church choir (thanks to his mom).

“The genre of regional Mexican music: the parents would show the kids the songs and now it’s reversed; the kids are showing the parents the new songs,” Dannylux says. “Throughout the years, it’s been growing so much more.”

He found the spotlight, almost by accident, after covering a regional Mexican song on TikTok and it went viral.

“One day during the pandemic, I posted a video of me just singing a random regional Mexican song—like a love song. I left my phone; I didn’t even want to see it. Nobody [had] really heard me sing. Nobody really even knew I played the guitar at school, you know?” Dannylux says. “In the morning, I just checked [my phone], and the video had like 12K views.”

That success planted in him the motivation to keep learning and performing his favorite songs and posting them on social media. They were sad songs, beautiful and cathartic.

He became recognizable online as the ‘guy who covers regional Mexican music.’

Eventually, with enough belief in himself, he started writing his own songs, and he landed a record deal with Warner Music.

“I just like making music,” he says. “I like using those roots, those regional Mexican roots in my songs and incorporating different sounds. […] I want to continue that culture, maybe even create something new.”

A young artist on the rise, Dannylux is excited to be bringing regional Mexican music to the mainstream. For him, it’s more than music. He is representing his roots, his voice, to the world.

Watch the full exclusive story on LATV’s STORYTELLERS.