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How Daniel Buezo turned immigrant pride into global streetwear
Daniel Buezo’s mission: fashion as storytelling for our people
Daniel Buezo, co-founder and chief executive of the Los Angeles-based clothing brand Kids of Immigrants, carries his Honduran roots with deep pride. Born in Brooklyn, New York, to parents from San Pedro Sula and Comayagua, Buezo embodies the dual experience of being first-generation American and the child of immigrants. His life and work reflect the hustle and hope that defined his upbringing, values he has transformed into a global brand built on love, resilience, and representation.
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“My name is Daniel Boiseau. I’m from Brooklyn, New York. My parents are from Honduras, so I’m first generation and I am the co-founder and CEO of Kids of Immigrants,” he told Latination in our Storytellers segment. “The word storytelling to me is I think of inspiration. The more we can see stories, hear stories, the more we could imagine. So I think for me, storytelling is very important. In essence, it’s what we do at Kids of Immigrants.”
Growing up in Brooklyn, Buezo was immersed in hip hop culture. “Hip hop was the main source of inspiration. I didn’t see myself necessarily in hip hop as a Latino, but it was a big part of growing up in New York. It’s a part of Brooklyn, whether you’re Latino, African-American, or it’s just part of the culture,” he explained. Still, he recalls moments of validation: “When Big Pun and Fat Joe and even like J-Lo were out, that meant a lot to me. Although I’m not Puerto Rican, I’m Honduran, that meant so much, to see Latino culture at that level.”
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Yet, representation remained scarce. “There was never like a true representation of me as a Honduran, at least in what we thought was cool,” Buezo admitted. That gap eventually fueled his mission to create a brand that celebrates immigrant identity unapologetically.
The spark came after a European tour in 2015. “Travel is the best form of education,” Buezo reflected. “I learned a lot about the world. I learned about myself. I learned that there’s really a community or a consumer for every idea. You just got to find what that niche is and believe in it.” When he returned, he and his friend Weleh Dennis, now his co-founder, began shaping the vision that would become Kids of Immigrants.
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Why “immigrant” is not a label to hide from but to run toward
“We always wanted to do something around Kids of Immigrants. Like we love that name. We knew that’s who we are, who we were yesterday, today and tomorrow. And we knew that that was a story… an untold story for us.” Their first design, the Love shirt, became a declaration of purpose. “Let’s make love the coolest ever,” Buezo remembered. “We printed 18 shirts, and we wanted each to feel unique. We cut up a giant pair of denim pants, drew KOI all over them, and turned the patches into labels and designs for the shirts. That was our first launch, May 5th, 2016.”
From those 18 shirts, Kids of Immigrants grew into a powerful movement. With collaborations alongside Nike and Buchanan’s Whisky, the brand has blended high fashion with grassroots authenticity. But for Buezo, it has always been more than clothing—it is about identity, unity, and rewriting the narrative around immigrants.
“People see the word immigrants and it’s a triggering word for some. But we told that story with love. We were celebrating our roots, celebrating differences and our similarities. It was a moment of pride, not running away from the word, but running towards it.”
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Today, Buezo’s leadership continues to center resilience. “Our message this year is built to last and here to stay. We are very resilient, strong, amazing, beautiful people. And I think at this point… it’s been really tough to even have hope nowadays when these types of things are happening. So I think for us it’s always gonna be our responsibility to continue to celebrate us, to bring some sense of hope, to show that we have the strength and the resilience and everything we need just within ourselves. Like all we need is ourselves. All we need is our own support.”
From street vendors to global fashion partnerships, Daniel Buezo has turned his story, and the story of millions of children of immigrants, into a movement. Through Kids of Immigrants, he shows the world that representation matters, love is powerful, and immigrant legacies are built to last.
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