Coral Santoro Is Redefining the Future of Content Creation with AI

When Coral Santoro began her journey a decade ago, she wasn’t chasing a degree or a traditional career path. She was chasing passion, and at the time, the word influencer didn’t even carry the cultural weight it does today. Still, Coral found joy in storytelling through fashion, travel, and lifestyle content. That passion, coupled with a relentless curiosity for innovation, launched her into an industry she would soon reshape from the inside out.

After immersing herself in the fashion world, Coral leaned into the power of networking, quickly discovering that influence didn’t just live on social platforms , it extended into business. Her entrepreneurial mindset led her to launch a digital marketing agency, which would eventually evolve into Coral Santoro Ventures Inc.  an innovation hub housing multiple ventures dedicated to bridging creators with cutting-edge tools and meaningful brand partnerships.

Among those ventures is VYNFLUENCER, an AI-driven platform designed to intelligently connect brands with creators by using smart matching algorithms and campaign analytics. Under the same umbrella, she launched The VYN Global (focused on corporate education and business scaling), Harlow Network (a curated creator/media collective), and Current Business Review (a digital publication covering global business trends).

Coral’s business is more than just a collection of companies , it’s a new blueprint for how AI, business, and media can work together, something that has been a fear for many in the media space since the popularity of things like ChatGPT and other AI platforms. However, Corial is a advocate of artificial intelligence but clear on one thing: “AI will not replace human content creation,” she says. “It’s not about resisting AI, it’s about using it to complement us as humans.”

She’s also vocal about representation in tech and entrepreneurship. As a woman and Latina in the space, she understands the importance of visibility and shares her journey of learning to code with pride. Her advice to other women and aspiring creators is simple but powerful: “If you have a dream, just follow it, you will get there.”

Coral doesn’t shy away from tough conversations either. She acknowledges the mental strain that often comes with content creation rom cyberbullying to burnout. Her perspective? “A lot of people are going to talk about you, but it could be a good thing.” And while she encourages creators to take social media breaks for mental health, she’s also realistic: “If this is your job, this is your job. But when you come back, your followers will still be there.”

A forward thinker, Coral urges content creators to build their brand early, stay true to their audience, and invest in themselves. “The biggest asset is you,” she says. She also encourages creators to check old tweets or posts, reminding them that past content may not reflect who they are today.

One of her key takeaways: you don’t need to live in LA, New York, or Miami to be successful. “It’s not about the place you live, it’s about the content you create.”

She sees a major shift in the influencer economy, where brands are relying more on influencers than traditional celebrities. “The new celebrities are influencers,” she notes. And she wants to equip this new generation with the tools to treat their platforms like real businesses.

To learn more about Coral’s courses and ventures, visit www.CoralSantoro.com and follow her across social platforms.