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9 Colombian Stars Shaping Global Latin Music
Colombia has long been a cultural powerhouse in Latin America, producing some of the most dynamic and influential music artists globally. From vallenato to reggaeton, and pop to bachata, Colombian musicians have shaped and elevated Latin music on the global stage.
Here are some of the most impactful Colombian artists you should have on your playlist.
Shakira: The Queen of Latin Pop
No list of Colombian artists is complete without Shakira. Born in Barranquilla, she has not only dominated Latin charts but also crossed over to global superstardom with hits like “Hips Don’t Lie,” “Waka Waka,” and “Whenever, Wherever.” With over 125 million records sold and countless accolades, including multiple Grammys and Billboard awards, Shakira has become the most decorated Latin female artist in history. From MTV Unplugged to the Super Bowl halftime show, her three-decade career has broken records and inspired generations.
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J Balvin: Reggaeton’s Global Icon
From Medellín, J Balvin has redefined both the sound and reach of reggaeton. Known for hits like “Mi Gente,” “Ginza,” and “Ay Vamos,” Balvin is on a mission to take Latin urban music worldwide. He was the first Latin artist to headline Coachella and Lollapalooza and has teamed up with stars ranging from Bad Bunny to Beyoncé. Having sold over 35 million records, Balvin is not just topping the charts; he’s a powerhouse in the cultural sphere.
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Maluma: Pretty Boy, Dirty Boy
Also from Medellín, Maluma burst onto the scene with his blend of romantic ballads and edgy reggaeton. Albums like “Pretty Boy, Dirty Boy” and “11:11” have solidified his status as one of Latin America’s most versatile male artists. Known for hits like “Felices los 4” and “Hawái,” Maluma is also a savvy businessman and performer, with one of the most lucrative Latin tours of all time.
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Karol G: Bichota Energy
Karol G has shattered the glass ceiling for women in urban Latin music. The Medellín native became the first female artist to debut at No. 1 on the Billboard 200 with an all-Spanish album, “Mañana Será Bonito.” Her collaborations with artists like Bad Bunny, Nicki Minaj, and Shakira have launched her into global superstardom. In 2024, her record-breaking tour grossed over $300 million, making her the highest-grossing Latin female artist ever.
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Feid: Ferxxo’s Rise
Feid, also known as Ferxxo, is one of the most exciting voices in reggaeton today. Recognized for his unique green aesthetic and introspective lyrics, Feid initially wrote hits for J Balvin and CNCO before embarking on his solo career. His latest album, “FERXXO VOL X: Sagrado,” released in June 2025, marks his growth as an artist and has achieved both critical and commercial success.
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Sebastián Yatra: The Balladeer Who Became a Pop Star
With his romantic lyrics and boyish charm, Sebastián Yatra became a household name with “Traicionera.” Born in Medellín and raised in Miami, Yatra has successfully bridged Latin pop and reggaeton, collaborating with artists ranging from Reik to the Jonas Brothers. In 2024, he made his Broadway debut in Chicago, showcasing his versatility beyond the recording studio.
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Manuel Turizo: Young, Fresh, and Global
Manuel Turizo shot to fame with “Una Lady Como Tú,” and from there, he’s been unstoppable. By fusing pop, reggaeton, and bachata, his hit single “La Bachata” became one of the top Latin tracks of 2022. At just 25, Turizo is part of the new wave of Colombian talent ready to take the world stage.
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Juanes: The Rock Star of Latin America
Combining rock and pop, Juanes has been a cornerstone of Colombian music since the early 2000s. Famous for hits like “La Camisa Negra,” “A Dios le Pido,” and “Me Enamora,” he has amassed 26 Latin Grammy Awards, the most by any Colombian artist. His socially aware lyrics and guitar-led music have won him fans worldwide.
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Carlos Vives: The Vallenato Vanguard
A real trailblazer, Carlos Vives blended traditional Colombian music styles like vallenato and cumbia with pop and rock. Having sold over 20 million records and won numerous Latin Grammys, Vives is more than just a musician, he’s a cultural ambassador. In 2024, he was named Latin Recording Academy Person of the Year, solidifying his lasting impact.
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Colombia’s music scene is more vibrant than ever, packed with artists who continue to innovate, influence, and inspire on a global scale. Whether you’re into reggaeton, pop, or traditional Latin rhythms, Colombia has a sound that will speak to you.
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