Celebrating Culture through Latinx Cosmetic Brands

The next time you think about a lifestyle change, why not support Latinx businesses that have done a great job ad advocating for our community ever since they were founded.

We’re honoring and empowering entrepreneurs from diverse Latino cultures who always celebrate our culture through beauty. Plus, they’re avid advocates for animal rights with their vegan and cruelty-free products.  

Alamar Cosmetics

Motivated by her experience as a makeup artist, Gabriela Trujillo founded Alamar Cosmetics, which is named after the place she was born in Cuba. The company celebrates culture and personal expression with 100% vegan and cruelty free products.

Rizos Curls

Julissa Prado spent years creating the perfect formula. She wanted a product made with quality and natural ingredients that could celebrate all curl types, from her tia’s strands to her sister’s loose waves – and she made it happen with Rizos Curls.

Bomba Curls

Eager to share her expert tips and magical hair formula with the world, Lulu Cordero founded Bomba Curls. Based on Dominican beauty secrets passed down through generations, their vegan hair products promote healthy and strong curls.

Vive Cosmetics

Joanna Rosario-Rocha and Leslie Valdivia founded Vive Cosmetics, an inclusive makeup brand that offers exclusively vegan products. They have new merch dropping January 15th.

Rare Beauty

Pop singer Selena Gomez is known for her musical hits, but she also wants to conquer the makeup world with Rare Beauty. The brand’s mission is to celebrate individuality, and it expresses this by respecting the right of animals to live without being subjected to cosmetic testing.