Camilo Joins the “Ritmo y Color” Campaign for a Vibrant Art Experience Around the U.S.

Colombian singer-songwriter Camilo is set to take the art and music world by storm as he teams up with McDonald’s for their scorching new collaboration as part of the Ritmo y Color campaign. This exciting initiative combines music, visual art, and augmented reality to create a unique and immersive experience for fans across the United States.

As part of “Ritmo y Color,” McDonald’s restaurants in six major U.S. cities will take part in the transformation into stunning augmented reality art installations. The transformation will be led by a lineup of talented visual artists, including Carla Torres in New York on May 31, Manola and Maria Ramirez in San Antonio on June 13, Cristopher Gonzalez in Dallas on June 27, Mauricio Ramirez in Chicago on July 18, Hector Covarrubias in San Jose on August 1, and Carlos Solano in Miami on August 14.

Cultura Shock’s AK López got a chance to catch up with Carla Torres and Camilo. Check out the interview below!

Carla Torres is a visual artist, who works across several media including drawing, painting, illustration, animation, and murals. Originally from Ecuador, she relocated to New York City in 2006, looking to expand her horizons and vision as an artist.

What makes this collaboration even more thrilling is that Camilo’s loyal fanbase, known as his “tribu,” will have the power to determine the next two cities where he will perform live. From June 27 to July 18, fans are encouraged to visit www.ritmoycolormcd.com and cast their votes for one of the six major U.S. cities hosting the restaurant takeovers. The two cities with the most votes will win the opportunity to witness an in-person performance by Camilo and the full Ritmo y Color experience in September and October. Once again, the visual artwork from the restaurant pop-up installations will be on display, creating a truly immersive and captivating live show.

Adding to the excitement, Camilo will be headlining three exhilarating music performances throughout the year. The first of these electrifying concerts, held as part of the Ritmo y Color campaign, will be released exclusively on Camilo’s YouTube channel on June 27. Fans will be treated to an up-close and personal experience as they enjoy Camilo’s top hits while being immersed in the visual artwork from the restaurant pop-up installations.

Ritmo y Color promises to be a groundbreaking fusion of music, art, and technology, bringing together diverse artistic expressions for fans to enjoy. With Camilo’s vibrant performances and the mesmerizing augmented reality art installations at McDonald’s restaurants, this campaign is set to leave an indelible mark on McD’s and Camilo’s fans.

Starting now, until July 18, his tribu will be able to vote from one of six participating U.S. cities for his next two live concert destinations by visiting http://www.ritmoycolormcd.com/ to bring the full Ritmo y Color experience close to home.