Billboard Latin Music Week 2025 Brings the Biggest Names to Miami

Billboard Latin Music Week returns to Miami for five days of performances, conversations, panels and industry programming, culminating with the Billboard Latin Music Awards on Thursday, October 23. The Week has become the central gathering for the Latin music world: executives, artists, creators and tastemakers come together to make deals, launch projects and celebrate the hits that move the culture.

Last year more than 10,000 people attended Latin Music Week, and the 2025 edition promises another packed schedule of stages, showcases and signature panels such as the Panel de Mujeres and “Making the Hit Live.”

Check the full line-up, with more artists being confirmed later on:

Speakers & Hosts

Alofoke (Matías): Matías, widely known as Alofoke, is one of the most influential media figures from the Dominican Republic and the founder of Alofoke Media Group. His platform has been key in promoting Dominican artists and shaping urban culture across the region. Alofoke’s presence at Latin Music Week underscores the event’s focus on storytelling, media impact and the promotion of urban talent.

Humberto “Humby” Viana: Humberto “Humby” Viana is a seasoned songwriter and record producer whose work merges Afrobeats and Latin sounds. With more than 17 years in the music industry, he has collaborated with the likes of Daddy Yankee, Farruko, Myke Towers, Maroon 5 and J Balvin and has placed music in Hollywood films. Humby brings an international production perspective and a finger on the pulse of cross-genre trends that make him a natural voice for panels about global sound and sync opportunities.

Leo Rojas (Escuela de Nada): Leo Rojas is a Venezuelan comedian and content creator best known as a member of the Escuela de Nada podcast and YouTube channel. His background in web shows such as “El Test Incómodo” and “Temporada de Conejos” gives him a sharp, comedic point of view on culture, viral media and audience engagement. Expect his sessions to mix humor with industry insight and a candid look at the creator economy.

Jorge Pabón “El Molusco”: Jorge Pabón, known as El Molusco, is one of Puerto Rico’s most influential media personalities with deep roots in radio, theater and film. Rising from early days learning the trade in Santurce, he built a multi-platform career that includes radio, theatre productions and appearances in Puerto Rican cinema. Molusco’s experience connecting audiences and breaking stories in Puerto Rico makes him a vital presence for conversations about regional media and how music intersects with local culture.

Rising Stars (artists to watch)

Ela Taubert: Manuela “Ela” Taubert is a Colombian pop singer-songwriter who burst onto the scene during the pandemic with viral videos and has since won awards that mark her as a voice of the new generation. Ela took home the 2024 Latin Grammy for Best New Artist and has toured regionally, including opening for Karol G. Her blend of pop sensibility and intimate lyricism makes her a rising star to follow during showcases and writer sessions.

Goyo (Gloria Martínez): Gloria Martínez, known as Goyo, is an Afro-Colombian singer, rapper and songwriter whose trajectory includes her pivotal role in ChoQuibTown and a growing solo career. Her music is rooted in Afro-Colombian rhythms and social consciousness, and she brings depth and regional authenticity to any lineup. Goyo’s presence highlights how Colombia’s Pacific coast continues to shape global Latin sounds.

Luis R. Conriquez: Luis Roberto Conríquez Magdaleno, known as Luis R. Conriquez, is a Mexican regional artist who rose to prominence collaborating with La Adictiva and Peso Pluma. Specializing in corridos bélicos, he has become a notable voice in the contemporary regional Mexican movement and represents the continuing crossover between regional genres and mainstream Latin charts.

Silvana Estrada: Silvana Estrada is a Mexican songwriter and performer known for her lyrical depth and a voice that moves between folk, jazz and chamber-pop textures. A Latin Grammy recipient and internationally touring artist, Silvana’s songwriting and classical training have made her a favorite on festival stages and intimate showcases alike. Expect contemplative performances and conversations about songwriting craft.

Venesti: Venesti is a Colombian artist from Guapi whose work blends Pacific-rooted Afrocolombian influences with contemporary urban production. He developed his sound working with salsa groups before finding his solo voice in a fusion of coastal rhythms and urban energy, and his journey from local scenes to label support reflects the emergence of new voices from Colombia’s Pacific region.

Yami Safdie: Yamila Safdie, known as Yami Safdie, is an Argentine singer and songwriter who gained traction with viral hits such as “De Nada” and “Querida Yo” and expanded regionally with collaborations and festival appearances. Signed to Warner Music Group, Yami has released multiple projects, toured festivals like Primavera Sound Argentina and delivered a string of singles that position her among the new wave of Argentine pop exports.

Our favorites and more excited to watch

Carín León: Carín León is a Mexican singer, guitarist and songwriter rooted in regional Mexican traditions who has built a prolific solo career since 2018. His catalog spans heartfelt ranchera and corrido-inspired songs, and he has released multiple albums that pay tribute to local styles while reaching wide audiences. Carín’s live performances are known for their immediacy and crowd connection, making him a standout in any festival lineup.

Kapo (Juan David Loaiza Sepúlveda): Kapo is a Colombian artist working at the intersection of Afrobeat and reggaetón whose breakout singles like “Ohnana” and “UWAIE” brought him international attention. Emerging from Zaragoza near Medellín, he is part of a new wave of Latin artists fusing African diasporic sounds with urban Latin rhythms. Kapo’s genre-bending approach and recent award recognition mark him as an artist to watch on panels and stages.

Netón Vega: Luis Ernesto Vega Carvajal, professionally Netón Vega, is a Mexican singer-songwriter whose writing credits include high-profile regional hits and who has begun to step forward as a solo performer. Known for his songwriting on tracks like “Rubicon” and “La People,” Netón represents the songwriting-to-frontman trajectory now common in Latin music’s rising generation.

Óscar Maydon: Óscar Maydon is a Mexican artist from Mexicali who rose through local scenes and collaborations, eventually signing with Rancho Humilde and landing hits that chart across Mexico and the U.S. border regions. His trajectory from regional performer to charting collaborator reflects the porous relationship between local scenes and global streaming success in regional Mexican music.

Xavi (Joshua Xavier Gutiérrez Alonso): Xavi is a young Mexico‑American talent whose regional Mexican songs such as “La Diabla” and “La Víctima” propelled him into viral success and chart territory. Despite early setbacks, he recovered and re-emerged with music that connects U.S. Mexican communities with the regional Mexican tradition. Xavi’s fast rise and cross-border appeal make him a compelling presence for fans of corridos and the genre’s mainstream expansion.

Reggaetón & Global Urban Stars

Anuel AA: Emmanuel Gazmey Santiago, known as Anuel AA, is a Puerto Rican reggaetón and trap artist who has been a central figure in the Latin urban movement since his early releases. After a career interruption tied to legal issues, he returned with a string of successful projects and collaborations that cemented his place on the charts.

Myke Towers: Michael Anthony Torres Monge, Myke Towers, is a Puerto Rican rapper and singer whose catalog bridges trap, reggaetón and melodic pop. Recognized by Billboard and the industry for his prolific output and chart impact, Myke has collaborated widely and continues to be a major commercial force in Latin urban music.

Guaynaa: Jean Carlos Santiago Pérez, professionally Guaynaa, is a Puerto Rican artist known for playful, viral hits with mass appeal. With breakout moments such as “Rebota” and collaborations across the Latin pop and urban world such as “Chica ideal,” Guaynaa combines humor, charisma and an ear for streaming-era virality. His mainstream crossover and collaborative spirit make him a natural fit for the Week’s festival-style programming.

Ozuna: Juan Carlos Ozuna Rosado remains one of Puerto Rico’s most commercially successful artists, with a catalog that spans reggaetón, pop and urban crossover. Since his rise in the mid‑2010s, Ozuna has amassed major streaming numbers, awards and cross-genre collaborations, and his presence on any lineup signals broad audience draw and major stage moments.

Iconic & Classic Stars

Gloria Estefan: Gloria Estefan is a Cuban-born global star whose career with Miami Sound Machine and as a solo artist helped bring Latin rhythms to mainstream international audiences. With multiple Grammys and a cultural legacy that includes the landmark album Mi Tierra, Estefan’s career spans decades of influence on Latin pop and crossover music. Her inclusion in the Week underscores Billboard’s appreciation for legacy artists who shaped the modern Latin music landscape.

Emilio Estefan: Emilio Estefan is a musician and producer whose work with Miami Sound Machine and countless Latin artists has had a profound influence on the industry. As a producer and executive, his track record includes Grammy-winning projects and a hand in the careers of some of the biggest names in Latin music, making him an important voice for conversations about legacy, production and industry building.

Grupo 5: Grupo 5 is a long-running Peruvian cumbia and merengue band founded in 1973, often cited as one of the defining orchestras of northern Peruvian cumbia. With decades of recordings and a reputation as a live powerhouse, Grupo 5 brings the region’s dance traditions and popular repertoire to larger festival audiences and reminds attendees of the deep, cross-generational roots of Latin popular music.

Julio Reyes Copello: Julio Reyes Copello is a Colombian producer, pianist and composer whose writing and production credits span Marc Anthony, Ricky Martin, Jennifer Lopez and many more. A multiple Grammy and Latin Grammy winner, Copello’s presence nods to the songwriting and production craft that powers hits across languages and markets.

Laura Pausini: Laura Pausini is an Italian singer-songwriter with a remarkable international career in Spanish-language markets, credited with multiple Grammys, Latin Grammys and a years‑long catalog of Spanish recordings. Her bilingual reach and consistent chart success have made her a rare international figure in Latin music programming.

Pablo Alborán: Pablo Alborán is a Spanish singer-songwriter whose emotive ballads and steady string of successful albums have made him a mainstay in Spanish-language pop. His songwriting craft and broad appeal across Spain and Latin America add a melodic, classic-pop element to the Week’s roster.